Rocket Companies: A 30% Firesale Is A Buying Opportunity, Low Mortgage Rates

Mike Zaccardi, CFA, CMT9.05K FollowersFollow5ShareSavePlay(7min)CommentsSummaryRocket Companies is reiterated as a "Buy," with valuation now compelling at under 15x out-year EPS after a 30%+ pullback.Q4 results were strong: revenue was up 105% YoY, loan volumes surged, and efficiency gains drove operational improvements with a healthy $10.1 billion liquidity position.Management guides for Q1 revenue above expectations, double-digit mortgage market growth into 2026, and market share gains via strategic acquisitions.Technicals are mixed—shares sit near key $15.50 support, but valuation and growth prospects outweigh recent technical damage.

Getty Images Rocket Companies, Inc. (RKT) was a hot trade as mortgage rates fell throughout much of 2025. Shares soared from $10 early last year to nearly $25 this past January. But the cyclical Financials sector stock has fallen hard, now downThis article was written byMike Zaccardi, CFA, CMT9.05K FollowersFollowFreelance Financial Writer | Investments | Markets | Personal Finance | RetirementI create written content used in various formats including articles, blogs, emails, and social media for financial advisors and investment firms in a cost-efficient way. My passion is putting a narrative to financial data. Working with teams that include senior editors, investment strategists, marketing managers, data analysts, and executives, I contribute ideas to help make content relevant, accessible, and measurable. Having expertise in thematic investing, market events, client education, and compelling investment outlooks, I relate to everyday investors in a pithy way. I enjoy analyzing stock market sectors, ETFs, economic data, and broad market conditions, then producing snackable content for various audiences. Macro drivers of asset classes such as stocks, bonds, commodities, currencies, and crypto excite me. My thing is communicating finance with an educational and creative style. I also believe in producing evidence-based narratives using empirical data to drive home points. Charts are one of the many tools I leverage to tell a story in a simple but engaging way. I focus on SEO and specific style guides when appropriate.Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.