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Rightmove CEO Sees AI Opportunities, Says Peers Will Survive

Chloe Meley
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⚡ Quantum Brief
Rightmove CEO Johan Svanstrom stated AI presents more opportunities than threats to property portals, calling it a transformative tool for the sector in a February 2026 interview. The company plans to leverage its 90% proprietary data to develop AI-driven tools, enhancing product offerings and operational efficiency without relying on external datasets. Svanstrom emphasized AI’s potential to refine data models, enabling sharper analytics and personalized services for users, strengthening Rightmove’s market position against disruptors. Internal operations will also benefit, with AI streamlining processes like customer support and listings management, reducing costs while improving service quality. Peers in the property portal industry are expected to adapt similarly, with Svanstrom predicting survival through AI adoption rather than displacement by emerging tech.
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000The Rightmove website.Rightmove Plc and its property portal peers will survive the artificial intelligence wave, with the technology presenting more of an opportunity than a threat for the sector, according to Chief Executive Officer Johan Svanstrom.“We see this squarely as an opportunity,” Svanstrom said in an interview, adding that 90% of its data is proprietary and can be used to develop its own tools. “The data models will be sharper, we can produce more products, and there’s of course AI opportunities internally also in our own operations.”

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