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Reggie Bush on Launching His Premiere Golf League, UAT

Bloomberg Markets
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Former NFL star Reggie Bush and United Athletes Tour CEO Len Brown unveiled UAT, a new competitive golf league for current and retired athletes, in an April 2026 interview. The league targets elite competitors from other sports, aiming to create a fresh, athlete-driven golf circuit distinct from traditional tours. Bush, a Super Bowl champion, emphasized UAT’s focus on inclusivity and cross-sport appeal during the Bloomberg segment. CEO Len Brown outlined plans for high-profile events, leveraging athletes’ existing fanbases to attract viewership and sponsorships. The announcement comes amid growing interest in alternative sports leagues, positioning UAT as a potential disruptor in professional golf.
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Source: Bloomberg Markets

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