3 Reasons to Buy Pinterest Stock Like There's No Tomorrow

By Prosper Junior Bakiny – Mar 14, 2026 at 3:30PM ESTKey PointsPinterest is very different from most other social media leaders.The company's user base continues to grow, driving network effects.Pinterest still has massive monetization opportunities worldwide.Pinterest (PINS +0.53%) stock isn't doing well. The company's shares are down 30% this year alone and 40% over the past 12 months. This is partly due to the impact of tariffs on Pinterest's financial results. Last year, the social media specialist's revenue suffered as demand for ads on its platform from large retailers -- who were especially hit by heavy import duties -- declined as they cut marketing spending to reduce expenses and protect their margins. Although this is a real issue for Pinterest, there remain excellent reasons to buy the stock and hold it for the long term. Let's consider three of them. Image source: Getty Images. 1. A different social media experience The digital advertising market is competitive, with many social media websites and apps (and platforms outside this niche) where retailers can target potential customers. Pinterest is not the largest among them, but it does have some advantages that set it apart. Pinterest offers a different experience from most of its peers due to its visual focus. The company's platform is not geared toward breaking news, discussions, or debates on divisive issues. Instead, it helps spark its users' creativity through a vast library of images. That also makes it an excellent ad platform. Pinterest users are on the website because they are engaged in some creative activity and seeking inspiration. It can range from what outfit to put together to how to organize a room, or even planning a wedding -- the bottom line is, they often need more than just inspiration. They also need to buy various items to turn their visions into reality. That desire is one of the things that makes advertising on Pinterest attractive. The company's focus means it can coexist with other social media giants. 2. A deep and growing ecosystem Pinterest has a deep ecosystem of users that continues to grow, even as it faces headwinds. The company ended the fourth quarter with 619 million monthly active users (MAUs), an increase of 12% year over year and an all-time record. ExpandNYSE: PINSPinterestToday's Change(0.53%) $0.10Current Price$18.18Key Data PointsMarket Cap$12BDay's Range$17.83 - $18.7552wk Range$13.84 - $39.93Volume868KAvg Vol20MGross Margin80.07% Pinterest has developed a network effect. More users on its platform means a larger library of images and more recommendations, which helps boost discovery, engagement, and ad sales. The cycle continues as the company's deeper content library and engagement help it fine-tune its recommendation algorithm. This is a major strength that could help Pinterest remain a leading platform in the social media industry for a long time. 3. Monetization can improve Pinterest's 2025 financial results were not as strong as expected, but they were not completely terrible either. The company's revenue increased 16% year over year to $4.2 billion, while its adjusted net income rose 22% to $1.1 billion. And just as important, there are clearly areas where Pinterest can improve over the long run. Consider the company's average revenue per user (ARPU). This metric came in at $7.21 for the year, up 4% year over year. But here's where it gets interesting: ARPU in the U.S. and Canada was $30.84. In Europe, it was $5.12, and in the rest of the world, it was just $0.83. The good news is that ARPU outside of North America has been growing much faster, and there is still a vast opportunity here. As management said in the company's third-quarter earnings conference call, they are now exporting the same strategy that has made Pinterest so successful with advertisers in the U.S. and Canada to international regions. Making progress within this underpenetrated opportunity will help boost ARPU and sales over the long run. What about Pinterest's tariff woes? This situation is constantly changing and evolving, but my view is that once things stabilize, Pinterest's ad business will rebound as retailers boost marketing spend again. In the meantime, the company is increasingly targeting smaller and mid-size advertisers while implementing various artificial intelligence-based tools on its platform to boost engagement and improve its ad launch platform for businesses. So, Pinterest's prospects remain bright, and the stock looks attractive after significantly lagging the market over the past year. Read NextMar 10, 2026 •By Geoffrey SeilerIs Pinterest a Buy After a Billionaire Activist Pours $1 Billion Into the Stock?Mar 6, 2026 •By Matt Frankel, CFPPinterest Stock Just Crashed 20%. Here's Why I'm Not Selling a Single ShareFeb 17, 2026 •By Geoffrey SeilerPinterest Shares Get Pummelled.

Is It Time to Buy the Dip?Feb 13, 2026 •By Howard SmithStock Market Today, Feb. 13: Pinterest Drops on Weak Revenue OutlookDec 1, 2025 •By Prosper Junior Bakiny2 Stocks to Buy Near Their 52-Week LowsNov 25, 2025 •By Parkev Tatevosian, CFAPinterest Stock Investors Need to Know These Latest FiguresAbout the AuthorProsper Junior Bakiny is a contributing Motley Fool healthcare analyst covering biotechnology, pharmaceuticals, and healthcare stocks.

Before The Motley Fool, Prosper wrote about investing topics ranging from stock market news to private equity for various companies. He holds a master’s degree in corporate finance from the University of Maryland Global Campus.TMFPBakinyStocks MentionedPinterestNYSE: PINS$18.19(+0.53%)+$0.10*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.