Raising Cane's CEO says he doesn't care for this one menu item, but had to sell it anyway

Raising Cane's CEO does not care for one item on the restaurant's menu. Mike Coppola/Getty Images for Wondery 2026-04-02T04:50:59.803Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Raising Cane's CEO, Todd Graves, doesn't love his veggies. He said in an interview that he always substitutes coleslaw for an extra piece of toast in his meals. Graves founded Raising Cane's at 24 and has turned it into one of the country's biggest chicken chains. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. Why is chicken the "it" protein now? What makes Raising Cane's unique? What are the challenges of running a chicken chain? How did Todd Graves build his fortune? How did Raising Cane's expand in the US? Raising Cane's CEO said he likes his Box Combos without any veggies in them. Loading audio narration... Joe Bonham, a TikTok content creator behind the series "Financial Flex," interviewed Raising Cane's top boss, Todd Graves, in a March video. He asked Graves what his go-to order at the restaurant is, and Graves replied, "Box Combo, no slaw, extra toast, extra sauce."When Bonham asked why he substitutes the coleslaw with extra toast, Graves said, "I don't like coleslaw, man, that's why you can trade it out." "I wanted like a vegetable component to the meal, right, and coleslaw was a southern thing, so I'm like, yeah, add it, but I don't care for it," he added.The Box Combo comes with four chicken fingers, crinkle-cut fries, Cane's sauce, a piece of toast, coleslaw, and a drink. It costs around $13. Graves founded Raising Cane's in 1996 at the age of 24 in Louisiana. His net worth is now around $11.1 billion, according to the Bloomberg Billionaires Index.Raising Cane's has become the third-most-popular chicken restaurant in the US, according to QSR Magazine, edged out by Chick-fil-A and Popeyes. It has over 900 stores nationwide, per a June report by CNBC. The company is privately held. But in 2024, Bloomberg reported that it told investors its revenue increased 33% year on year in the first six months of 2024, to $2.3 billion.Raising Cane's rise in popularity comes as chicken has become the "it" protein in the US over the last few years. In 2024, McDonald's CEO said that its chicken products were earning the chain as much as its beef products.