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I quit driving for Uber after I got a full-time finance job. Ride-hailing took more unpaid work than it used to.

Alex Bitter
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A former full-time Uber driver in Denver quit in December 2025 after securing a finance job, citing declining earnings and increased unpaid work time searching for profitable rides. The driver, with 12 years on the platform, reported earnings dropping from $2,000–$3,000 weekly (40 hours) to requiring 60+ hours for similar pay, blamed on Uber’s 2023 shift to algorithm-driven upfront pricing replacing transparent rate cards. Bonuses and promotions vanished as competition surged, forcing drivers to reject most low-paying rides and treat gig work like a "business" rather than flexible income, eroding its appeal as a side hustle. A chance encounter with a finance executive—picked up at an airport—led to his current full-time role, highlighting how gig work can unexpectedly bridge career gaps despite its instability. Uber defended its policies, citing retention programs like Uber Pro, but the driver noted a cultural shift from "partners" to "contractors," undermining trust in the company’s support for workers.
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I quit driving for Uber after I got a full-time finance job. Ride-hailing took more unpaid work than it used to.

James Howe got a full-time job in finance and hasn't driven for Uber since December. James Howe 2026-02-28T10:29:01.233Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. James Howe used to drive for Uber. For two years, it was his main source of income. He recently left the ride-hailing app after getting a full-time job. He said earning money required more unpaid time looking for rides on the app than it used to. This as-told-to essay is based on a conversation with James Howe, who previously drove for Uber in Denver. The interview has been edited for length and clarity. I've driven with Uber for 12 years.For a lot of that time, I made good money as a part-time driver. I could juggle both a traditional job and drive more than 20 hours a week. I could work whenever I wanted. It was a good side hustle, especially as people started going out again after COVID, and Uber needed more drivers to meet demand. The company offered bonuses for referring new drivers to the app or completing a certain number of rides.I could accept basically every ride the Uber app suggested and still make money on it. Uber used a rate card that showed you made X amount of money per mile and X per minute. It was predictable. Every time Alex publishes a story, you'll get an alert straight to your inbox! Stay connected to Alex and get more of their work as it publishes. Sign up By clicking "Sign up", you agree to receive emails from Business Insider. In addition, you accept Insider's Terms of Service and Privacy Policy. A couple of years ago, I started driving for Uber basically full-time after losing my job. I easily drove 40 hours a week and made between $2,000 and $3,000 a week before expenses.Over time, though, things got more challenging. Bonuses and promotions started to fall off, and I saw a lot of people coming onto the app looking for work. A few years ago, Uber started using upfront pricing, which got rid of the rate card and used algorithms to determine my earnings. After that, I noticed my time spent online looking for rides was significantly higher, even during busy times. Instead of spending 40 hours a week on the app and doing really well earnings-wise, I found myself spending up to 60 hours to make the same pay.Many of the rides Uber offered me didn't pay as well as they used to, so I ended up rejecting most of them. I learned to operate more like a business owner and less like an employee. Driving for Uber led to a full-time jobI haven't driven for Uber since December because I recently got a full-time job in finance, the industry I used to work in. I actually got the job after driving an Uber passenger who is an executive at the company. I picked him up at the airport as he was coming back from a business trip, and we started talking about his business and finances. At the end of the trip, he gave me his card and told me to reach out if I wanted to talk about joining his company.I'm working to get up to speed in my new job, so I'm focusing significantly more on it than on Uber. Would driving for Uber have been a sustainable, long-term source of income for me if I had stuck with it? Possibly, possibly not. The time you spend on the app is a lot. I would try to do other tasks while I waited for a good ride to pop up, but your attention would be diverted, and you wouldn't really be focused on those other tasks.Now that I have my new job, I can take a full PTO day and go skiing in the mountains. I don't have to think, "I'm missing all the profitable Friday trips on Uber." I enjoyed driving for Uber because I liked talking to people and hearing their stories.Uber was a really good company when the pay was better. They used to call us "driver partners" — before they started referring to us as "independent contractors" — and you felt that they were looking out for you. That's when Uber's culture changed for me. They still say they look out for drivers, but I think their actions speak louder than their words.An Uber spokesperson told Business Insider that the company still offers drivers promotions, such as for completing a set number of trips in a specific timeframe. The spokesperson said the company also has programs aimed at retaining drivers, such as its tiered statuses through Uber Pro. Have a tip? Contact this reporter at abitter@businessinsider.com or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely. Gig workers tell their stories I drive for Uber and Lyft as a medical student. It's not the profitable side hustle I expected it to be. I drove for Uber for a decade after leaving my corporate job. Now, I'm looking for alternatives as my pay falls. I've done gig work in all 50 states. Here's how I use apps like Lyft and DoorDash to support my love of travel and food.

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