Prediction: Amazon Will Beat The Market in The Next 10 Years -- Here's Why

By Prosper Junior Bakiny – Updated Apr 13, 2026 at 9:30AM ESTKey PointsAmazon has unimpressive margins.The company could improve on that front in the coming years.With increasing margins and profits, the stock could outpace broader equities through 2036.Amazon (AMZN +0.61%) has had its share of detractors in recent years. Some worry that the company's cloud computing business is facing increased competition and may give up the top spot to its closest competitor. Others argue that Amazon's heavy capex spending may not yield the return on investment the company hopes for. If that's the case, Amazon's top-line growth might flatline while its margins and profits decline. On top of all that, broader equities are experiencing significant volatility right now due to several factors, including geopolitical tensions. Even amid all that, Amazon remains an excellent stock to buy as there are good reasons to think that it could outperform broader equities over the next 10 years. Read on to discover one reason why the tech leader could pull it off. Image source: The Motley Fool. Amazon's margins aren't great First, it's important to note that although Amazon generates significant revenue -- over $700 billion in its latest fiscal year -- its margins are relatively poor compared to its similarly sized tech peers. Among the Magnificent Seven, Amazon consistently has some of the lowest margins. AMZN Operating Margin (Quarterly) data by YCharts Only Tesla, a company operating in a capital-intensive automotive industry, had lower operating and net margins in this group, as of their latest respective reporting periods. On the one hand, it's not too surprising. Some of Amazon's Magnificent Seven peers -- such as Alphabet and Meta Platforms -- make most of their money from digital advertising, while others, like Nvidia and Apple, benefit from immense pricing power. ExpandNASDAQ: AMZNAmazonToday's Change(0.61%) $1.45Current Price$239.83Key Data PointsMarket Cap$2.6TDay's Range$235.77 - $240.0052wk Range$165.28 - $258.60Volume2MAvg Vol51MGross Margin50.29% Meanwhile, Amazon's core e-commerce business relies on an expensive infrastructure that allows it to offer fast shipping on millions of items. Even though the company's cloud unit boasts higher margins, it also needs to invest heavily in data centers to keep that segment going. Here's the good news: if Amazon can cut costs and improve margins, it will boost profits, and that could lead to stronger long-term returns. Of course, that's true of any business, but Amazon actually has the means to make it happen. The path forward for the tech giant Amazon could improve its margins within its two most important businesses. First, consider the company's e-commerce operations. Amazon is increasingly relying on industrial robots. That could help cut expenses and improve efficiency in its warehouses. This initiative also has the potential to increase e-commerce sales volume as Amazon's fulfillment capabilities continue to improve. Amazon's online shopping business still generates most of its revenue, but has razor-thin margins. If the company can cut costs by a few percentage points over the next decade, that will have a meaningful impact on its net income. Amazon could also improve margins within its cloud computing division, Amazon Web Services (AWS). The company's internally developed artificial intelligence (AI) chips may not match Nvidia's in raw performance, but they offer viable alternatives for customers who choose not to opt for the high-performing but very expensive market leader. Amazon's chips include Trainium, which the company built to train machine learning models. As Amazon's CEO, Andy Jassy, recently said: At scale, we expect Trainium will save us tens of billions of capex dollars per year, and provide several hundred basis points of operating margin advantage versus relying on others' chips for inference. Then there is Amazon's rapidly growing digital advertising business. This segment does not need to do a whole lot of work to improve the company's margins -- it just needs to expand faster than the rest and make up a larger part of Amazon's top-line. And it has been doing that, more or less, in recent years. Here's the bottom line: Not only does Amazon have significant growth opportunities ahead, but ongoing initiatives could help boost its margins and bring them closer to those of its large tech peers. If Amazon can pull that off, the company could perform extremely well in the next decade.Read NextApr 14, 2026 •By Scott LevineBest Cloud Computing Stocks for 2026 and How to InvestApr 14, 2026 •By Geoffrey Seiler2 Smart Buys for a Scary Market: Growth Stocks Worth Holding for DecadesApr 13, 2026 •By Jeremy BowmanWho Owns Temu? Largest Shareholders & Board of DirectorsApr 12, 2026 •By Will HealyAmazon Is Building Robots, Satellites, and AI Chips. Is It the Only Stock You Need to Own?Apr 12, 2026 •By Manali Pradhan, CFAAs a Direct Challenge to Starlink, Amazon and Delta Are Teaming Up to Offer In-Flight Wi-Fi.

Which Stock Will Benefit the Most?Apr 11, 2026 •By Daniel Sparks2 AI Stocks I Don't Like (Including Palantir) and 1 I LoveAbout the AuthorProsper Junior Bakiny is a contributing Motley Fool healthcare analyst covering biotechnology, pharmaceuticals, and healthcare stocks.

Before The Motley Fool, Prosper wrote about investing topics ranging from stock market news to private equity for various companies. He holds a master’s degree in corporate finance from the University of Maryland Global Campus.TMFPBakinyStocks MentionedAmazonNASDAQ: AMZN$239.83(+0.61%)+$1.45Meta PlatformsNASDAQ: META$634.66(+0.76%)+$4.80MicrosoftNASDAQ: MSFT$384.38(+3.64%)+$13.51AlphabetNASDAQ: GOOGL$321.40(+1.31%)+$4.16AppleNASDAQ: AAPL$259.20(-0.49%)-$1.28TeslaNASDAQ: TSLA$352.33(+0.97%)+$3.38NvidiaNASDAQ: NVDA$189.31(+0.36%)+$0.68AlphabetNASDAQ: GOOG$319.21(+1.10%)+$3.49*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.