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Point72, BlackRock-Backed Contest Seeks Japanese Finance Talent

Lisa Du, Takashi Nakamichi
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A BlackRock and Point72 Asset Management-backed competition is testing Japanese college students’ financial analysis skills by evaluating consumer goods companies through real-world retail data collection. Students analyzed toothpaste, diapers, and chocolate sales, documenting shelf placement, pricing, and brand visibility in supermarkets and drugstores to assess market positioning. The contest, held in April 2026, aims to identify top finance talent in Japan by simulating investment research tasks used by hedge funds and asset managers. Participants gathered firsthand retail data—photographing shelves and tracking product placement—to demonstrate analytical rigor and attention to detail. The initiative reflects Wall Street’s growing interest in Japan’s financial workforce, leveraging unconventional methods to scout future analysts and portfolio managers.
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Scores of Japanese college students have been obsessing over sales of toothpaste, diapers and chocolate. They have visited supermarkets and drugstores to photograph shelves, scrutinized price tags and noted which brands sit at eye level for maximum exposure.This was all part of a competition backed by BlackRock Inc. and Point72 Asset Management to test whether the students have what it takes to work in finance by analyzing three consumer products companies.

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Source: Bloomberg

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