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OpenAI acquires popular tech podcast TBPN

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⚡ Quantum Brief
OpenAI acquired the daily tech podcast TBPN, hosted by John Coogan and Jordi Hays, to foster "constructive conversation about AI’s societal changes." The deal’s financial terms remain undisclosed. TBPN, known for interviews with CEOs like Sam Altman and Satya Nadella, will join OpenAI’s strategy division. Hosts cited OpenAI’s openness to feedback as a key factor in the decision. The podcast generated $5 million in 2025 ad revenue and is projected to exceed $30 million this year, per The Wall Street Journal. OpenAI’s AGI Deployment CEO Fidji Simo emphasized the need for dialogue on AI’s impact, aligning with the company’s mission to shape responsible AI adoption. TBPN’s shift from commentary to direct influence reflects a broader trend of tech firms integrating media to control narratives around emerging technologies.
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Quantum News · Media Library

OpenAI announced that it has acquired the technology news podcast TBPN, according to a message shared with employees on Thursday.TBPN is a daily podcast hosted by John Coogan and Jordi Hays that covers technology news and features interviews with major tech leaders, including Meta CEO Mark Zuckerberg, Microsoft CEO Satya Nadella, and OpenAI co-founder and CEO Sam Altman.The Wall Street Journal was first to report the news.In the announcement, OpenAI CEO of AGI Deployment Fidji Simo wrote that their mission of bringing artificial general intelligence comes with a responsibility to have a space for "constructive conversation about the changes AI creates."OpenAI did not disclose the terms of the deal but said TBPN will be housed within its strategy organization."While we've been critical of the industry at times, after getting to know Sam and the OpenAI team, what stood out most was their openness to feedback and commitment to getting this right," wrote Hays in a statement. "Moving from commentary to real impact in how this technology is distributed and understood globally is incredibly important to us."CNBC has reached out to OpenAI for additional comment.TBPN generated about $5 million in advertising revenue in 2025 and is on track to exceed $30 million this year, according to the Wall Street Journal.Got a confidential news tip? We want to hear from you.Sign up for free newsletters and get more CNBC delivered to your inboxGet this delivered to your inbox, and more info about our products and services.© 2026 Versant Media, LLC.

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