Nike’s stock is at 9-year lows ahead of earnings. It faces these questions as doubt grows over its turnaround.

Site SearchClearSEARCHAdvanced Search ➔Search ResultsSymbolsNo results foundAll NewsArticlesVideoPodcasts0 ResultsNo Results FoundAuthorsNo results foundSectionsNo results foundColumnsNo results found Earnings WatchNike’s stock is at 9-year lows ahead of earnings. It faces these questions as doubt grows over its turnaround.The sportswear giant has been trying to focus more on the needs of athletes, but analysts say new products aren’t catching onPublished: March 29, 2026 at 10:00 a.m. ETShareResizeListen(4 min)Nike reports quarterly results on Tuesday. Photo: AFP/Getty ImagesWhen Nike reports quarterly results on Tuesday, Wall Street will get another look at the sportswear giant’s turnaround efforts, as it tries to offer more gear tailored to athletes’ specific needs and entice wary consumers with new sneakers and clothing.But those efforts, thus far, have done nothing for Nike’s stock NKE. Shares were at roughly nine-year lows as of Friday, and are down more than 19% over the past 12 months. About the Author Bill PetersBill Peters is a Los Angeles-based MarketWatch reporter who covers earnings.Show Conversation (0)Back To TopA Dow Jones CompanyCopyright © 2026 MarketWatch, Inc. All rights reserved.Terms of UsePrivacy NoticeCookie NoticeArchive MarketwatchCustomer CenterContact UsNewslettersNewsroom RosterVirtual Stock ExchangeMarketWatch GuidesCopyright PolicyManage NotificationsCancel My SubscriptionCompanyDow JonesCode of ConductCorrectionsReprints & LicensingDigital Self ServiceYour Ad ChoicesCorporate SubscriptionsAccessibilityDow Jones NetworkThe Wall Street JournalBarron'sInvestor's Business DailyFinancial News Londonrealtor.comMansion GlobalDow Jones Smart MoneyIntraday Data provided by FACTSET and subject to terms of use. Historical and current end-of-day data provided by FACTSET. All quotes are in local exchange time. Real-time last sale data for U.S. stock quotes reflect trades reported through Nasdaq only. Intraday data delayed at least 15 minutes or per exchange requirements.