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Nike salaries revealed: How much the retail giant pays designers, software engineers, and other tech workers

Jordan Hart
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Nike is prioritizing tech and design roles as part of its 2026 revival strategy, with CEO Elliott Hill emphasizing culture, product, and marketing to regain market dominance. Work visa data reveals top salaries: senior software engineers earn up to $301,378 annually, while a VP of Global Brand Marketing makes $425,000, reflecting heavy investment in digital and AI-driven positions. The company plans 775 layoffs at distribution centers, citing automation and advanced technology adoption to streamline operations amid 755 global job openings listed in February 2026. Leadership restructuring in 2025 promoted four insiders to senior roles, aligning teams around key sports like running and basketball, plus new collaborations like NikeSKIMS for women’s athleisure. Salaries for designers and data engineers range from $94,691 to $252,535, with AI/ML and 3D design roles highlighting Nike’s push into tech-enhanced product development.
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Nike salaries revealed: How much the retail giant pays designers, software engineers, and other tech workers

Nike's efforts to boost revenue include new brand partnerships. Kylie Cooper/Reuters 2026-02-15T10:41:01.269Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Salary data suggests that sportswear giant Nike has invested in tech and product jobs as it continues its comeback plan. CEO Elliott Hill said Nike is focused on revitalizing its brand through culture, product, and marketing. Work visa data shows how much the company pays for some software, design, and other tech jobs. As Nike continues its quest to come back as a dominant retail force, the sportswear giant has continued to invest in tech and design jobs. Publicly available work visa data, which companies are required to disclose to the US Department of Labor, gives an idea of how much Nike's employees bring home and some of the roles it has invested in.Nike had about 755 open positions worldwide listed on its jobs board as of February 13. In January, the company also said it planned to lay off 775 employees at its distribution centers, citing efforts to accelerate the use of "advanced technology and automation." Nike had several leadership shake-ups in 2025, including promoting at least four insiders to senior roles reporting directly to CEO Elliott Hill.Hill, who rejoined the company in October 2024, has told investors that Nike is aligning its employees around five key action areas: culture, product, marketing, marketplace, and connecting with consumers on the ground in their communities. Every time Jordan publishes a story, you’ll get an alert straight to your inbox! Stay connected to Jordan and get more of their work as it publishes. Sign up By clicking “Sign up”, you agree to receive emails from Business Insider. In addition, you accept Insider's Terms of Service and Privacy Policy. That strategy plays into Nike's efforts to focus its marquee brands — Nike, Jordan, and Converse — on key sports such as running and basketball. It's also pushing a new collaboration, NikeSKIMS, an athleisure brand for women."We are in the midst of realignment at Nike," Nike said in a July statement to Business Insider. The realignment and sport strategy aim to "create sharper distinction and dimension" for its brands, the company said. Here's what some key Nike roles can earn, based on work visa data for the year ending September 30.The salary data includes information from Nike Inc. and some subsidiaries, such as its retail services arm and Air Manufacturing Innovation division. It reflects US-based roles and, given that it's based on H-1 B visa disclosures, tends to skew more tech-focused. Data and engineering roles: Software engineers can earn more than $300,000Software Engineer: $124,592 to $203,581 a yearSoftware Engineer I: $120,000 to $144,612 a year Software Engineer II: $152,007 to $178,231 a yearSoftware Engineer III: $139,845 to $180,353 a year Senior Director, Software Engineering: $301,378 a yearData Engineering: $104,500 to $175,000 a year Data Analytics: $114,600 to $118,398 a yearDirector, Supply Chain AI/ML Engineering: $252,535 a year Design roles: Some designers make around $200,000Designer II: $94,691 a yearMaterials Designer: $100,000 a year Senior Digital Product Designer: $155,810 a yearSenior 3D Designer: $106,605 a year Director, NikeSKIMS Apparel Design: $244,466 a yearManager roles: Managers can take home more than $270,000Senior Manager, Software Engineering: $273,156 a year Delivery Excellence, Uniform Operations Manager: $164,439 a yearSenior Product Manager: $153,431 to $169,744 a year Manager, Data Engineer: $168,031 to $213,190 a yearSenior Program Manager: $147,434 a year Supply Chain Intelligence Manager: $158,311 a yearMarketing roles: Some marketing jobs can earn as much as $425,000Lead Professional, Sports Marketing: $128,434 to $143,251 a year VP, Global Brand Marketing, Women's: $425,000 a yearHave a tip?

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