Netflix vs. Disney: Which Streaming Giant Is the Better Buy for 2026 and Beyond?

Understand this faster with AI
By Jack Delaney – Mar 18, 2026 at 2:45AM ESTKey PointsNetflix booked $1.5 billion in ad revenue in 2025, and podcasting could unlock even more sales. Walt Disney keeps building out its experiences division, which delivered record operating income of $10 billion in its fiscal 2025. Both stocks have lagged the S&P 500 over the last year.Both Netflix (NFLX 0.82%) and Walt Disney (DIS +1.72%) are powerhouses of entertainment content, but they also have in common that their stock prices have lagged the S&P 500 (^GSPC +0.25%) over the last year. However, with each having the potential to tap into a few revenue growth catalysts in 2026, that could change. Here's what to consider when evaluating which company could be the better buy in 2026 and beyond. Image source: Getty Images. Why Netflix could be the better buy When Netflix walked away from its attempt to acquire the bulk of the assets of Warner Bros. Discovery, many shareholders breathed a sigh of relief, as there was a view that the price of its proposed deal was too high. Now, the streaming giant's management team can turn its focus back to building new endeavors like its podcast business and its experiential locations. As Netflix seeks audience-growth opportunities, video podcasting could help it reach more viewers than it has been attracting through its TV series and movies. ExpandNASDAQ: NFLXNetflixToday's Change(-0.82%) $-0.78Current Price$94.42Key Data PointsMarket Cap$398BDay's Range$94.01 - $96.3352wk Range$75.01 - $134.12Volume1MAvg Vol48MGross Margin48.59% In addition to increased subscription revenue from adding new subscribers, podcasting offers Netflix an opportunity to boost its advertising revenue beyond the $1.5 billion it generated in 2025. That additional revenue could come in the form of licensing deals and sponsorships. In comparison, Alphabet reported $11.3 billion in YouTube ad revenue in Q4 2025 alone. It may also be taking a lesson from Disney in terms of building out its live experiences offerings. In 2025, Netflix launched its first Netflix House locations in Philadelphia and Dallas. Each of these locations is like an indoor theme park, more than 100,000 square feet in size, with activities, merchandise, and food inspired by Netflix shows. For instance, at the Philadelphia Netflix House, you can play carnival games based on the show Wednesday, while you can play games based on Squid Game at the Dallas location. So far, the company isn't making public the specific financial results around the Netflix Houses, but as Disney has been demonstrating for decades, selling experiences connected to popular franchises can be a very profitable business. Why Disney could be the better buy Disney has a vast quantity of attractive assets through its iconic content library, and its profits from its streaming segment have continued to climb. It also had several hits at the box office last year, with $6.5 billion in global sales, thanks in part to Zootopia 2, Lilo & Stitch, and Fantastic Four: First Steps. In addition, it has a unique moat in the form of its experiences division, which includes its theme parks and cruises. ExpandNYSE: DISWalt DisneyToday's Change(1.72%) $1.70Current Price$100.36Key Data PointsMarket Cap$178BDay's Range$99.11 - $100.7152wk Range$80.10 - $124.69Volume450KAvg Vol11MGross Margin31.61%Dividend Yield1.25% In its fiscal 2025 Q4, which ended Sept. 27, that segment posted a record operating income of $1.9 billion, with its domestic parks and experiences contributing $920 million of that total. For fiscal 2025, Disney's experiences division also recorded record operating income of $10 billion. Deciding where to invest The question of whether to invest in Disney or Netflix really comes down to knowing who you are as an investor. If you're a more aggressive investor, Netflix may be a better fit for your portfolio. Trading at a forward price-to-earnings (P/E) ratio of 30, Netflix is still priced for growth, but its premium is significantly lower than it was in the last few quarters. For example, at the end of June 2025, Netflix's forward P/E was 53.7. That now-lower P/E isn't a bad thing, as it means it will be easier for Netflix to meet and exceed investors' expectations. You'll still have to be prepared for some volatility, as the stock has a beta of 1.7, making it more volatile than the broader market. If you're a more conservative investor, Disney may be a better fit. You can see the stark difference between the two by looking at its P/E of 14.9. For Disney, that's even lower than where it's been the last several quarters, suggesting it could be a value play. The Disney stock price does experience some whipsawing, but its beta of 1.4 is lower than Netflix's. It will also pay you a dividend that yields roughly 1.5% at the current share price. If you value stock price appreciation, Netflix may be the stock you want to consider. If you appreciate more of a value play and like receiving dividends on top of that, look at Disney.Read NextMar 16, 2026 •By Rick MunarrizOscars? Disney Doesn't Need No Stinkin' Oscar.Mar 16, 2026 •By Matt Frankel, CFPCould Disney Actually Hit $1 Trillion by 2035? Here's the Case For ItMar 15, 2026 •By Neil PatelNetflix vs. Walt Disney: Which Stock Will Make You Richer?Mar 11, 2026 •By Daniel SparksWalt Disney Stock Looks Cheap.
But Is It a Buy?Mar 11, 2026 •By Danny Vena, CPADisney Investors Just Got Really Bad News from AlphabetMar 9, 2026 •By Rick MunarrizIs It Too Early to Call the Bottom on Disney Stock?About the AuthorJack is a seasoned content strategist with over a decade of experience in financial publishing. He's directed technology, emerging opportunities, and alternative asset publications to deliver actionable insights to investors. He has a B.A. in Communication Studies.TMFJackDelaneyStocks MentionedWalt DisneyNYSE: DIS$100.36(+1.72%)+$1.70NetflixNASDAQ: NFLX$94.42(-0.82%)-$0.78*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
Tags
Source Information
Discussion
0 professional contributions
Sign in to join this professional discussion.
Be the first to add a constructive contribution.
