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Netflix co-founder Reed Hastings has made over $500 million on stock options since last year

Tomi Kilgore
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⚡ Quantum Brief
Reed Hastings, Netflix co-founder and chair, has generated over $500 million since late 2024 by exercising stock options and selling shares without altering his ownership stake. In 2026 alone, Hastings earned $136 million through this strategy, converting options into common stock and immediately selling them in the open market. The transactions occur monthly, part of a three-year pattern where Hastings systematically monetizes options while maintaining his equity position in Netflix. The sales represent a transfer of shares rather than a reduction in his stake, as he replaces options with common stock before selling. This approach allows Hastings to capitalize on Netflix’s stock value without diluting his long-term influence over the company.
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Netflix co-founder Reed Hastings has made over $500 million on stock options since last yearListen(4 min)Listen(4 min)Reed Hastings, the co-founder and chair of streaming giant Netflix, has made about $136 million in 2026, and more than $500 million since the start of last year, by barely lifting a finger — converting stock options into Netflix common shares and simultaneously selling them into the open market.The net effect on the market is the sale of stock. But for Hastings, there’s no change in his ownership stake, as he’s just moving pieces of his portfolio around. And he’s been doing this kind of thing every month, for the past three years.About the AuthorTomi Kilgore is MarketWatch's Managing Editor, Companies, and is based in New York. You can follow him on Twitter @TomiKilgore.A Dow Jones CompanyCopyright © 2026 MarketWatch, Inc. All rights reserved.

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