Moutai Shares Surge After It Hikes Price of Flagship Liquor

China’s leading liquor producer, Kweichow Moutai, saw its shares jump the most in two months after announcing a price hike for its premium Feitian Moutai spirit. The price increase targets the company’s flagship product, a high-end baijiu spirit, signaling confidence in sustained demand despite economic pressures. The move follows a broader trend of luxury brands adjusting pricing to protect margins amid inflation and shifting consumer spending habits in China. Analysts suggest the hike could significantly boost earnings, reinforcing Moutai’s dominance in the premium liquor market and appealing to investors. The share surge reflects investor optimism about the company’s pricing power and long-term growth potential in China’s competitive spirits industry.