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McDonald’s Sales Surge Most in Two Years on $5 Meal Push
Bloomberg
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⚡ Quantum Brief
US same-store sales surged 6.8% in Q4 2025, marking the fastest growth since 2023, driven by demand for $5 value meals amid economic pressure.
The spike follows a 2024 slump caused by an E. coli outbreak, with current results exceeding analyst forecasts for both revenue and earnings.
International divisions also outperformed expectations, with comparable sales rising across both segments, signaling global resilience in value-driven strategies.
Adjusted earnings beat Bloomberg’s consensus estimates, reinforcing investor confidence in the company’s cost-conscious menu adjustments.
The quarterly gains highlight how aggressive pricing strategies are attracting budget-focused consumers amid persistent inflation.
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McDonald’s Corp.’s US sales grew at the fastest pace in more than two years in the fourth quarter as value meals continued to resonate with cost-conscious diners. Sales from established US restaurants jumped 6.8% in the period from a year ago when foot traffic was dented by an E. coli outbreak, ahead of analyst estimates and the highest since 2023. Earnings, excluding one-time items, also outpaced the average of estimates compiled by Bloomberg, as did comparable sales at the company’s two international divisions. (Source: Bloomberg)
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Source: Bloomberg
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