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McDonald’s earnings beat estimates as chain’s value push pays off

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⚡ Quantum Brief
McDonald’s reported Q4 2025 earnings and revenue exceeding analyst estimates, with net income rising to $2.16 billion ($3.03 per share) from $2.02 billion year-over-year, driven by strong value-focused strategies. Same-store sales surged 5.7% globally—outperforming the 3.9% forecast—led by a 6.8% jump in the U.S., rebounding from a prior E. coli-related 1.4% decline, as promotions like the Grinch meal and Monopoly boosted traffic. The chain’s value push, including relaunched Extra Value Meals with ~15% discounts, attracted higher-income customers and improved affordability scores, per CEO Chris Kempczinski’s statement. International markets also saw growth, with same-store sales up 5.2% in operated regions (e.g., Germany, Australia) and 4.5% in developmental licensed markets, reflecting broad demand. Shares climbed 2% in extended trading after the results, underscoring investor confidence in McDonald’s strategic shift toward affordability and promotional campaigns.
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In this articleMcDonald's on Wednesday reported quarterly earnings and revenue that topped analysts' expectations as its value push wins back customers."By listening to customers and taking action, we have improved traffic and strengthened our value & affordability scores," CEO Chris Kempczinski said in a statement.Shares of McDonald's rose 2% in extended trading.Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by LSEG:The fast-food giant reported fourth-quarter net income of $2.16 billion, or $3.03 per share, up from $2.02 billion, or $2.80 per share, a year earlier.Excluding restructuring charges and other items, McDonald's earned $3.12 per share.Net revenue climbed 10% to $7 billion.The company's same-store sales increased 5.7%, fueled by strong growth in its home market. Wall Street was projecting same-store sales growth of 3.9%, according to StreetAccount estimates.U.S. same-store sales increased 6.8%. In the year-ago period, its domestic same-store sales shrank 1.4% after an E. coli outbreak weeks into the quarter weighed on traffic. McDonald's credited buzzy promotions — like its Grinch meal and Monopoly — that boosted both traffic and sales this year. The chain also expanded its value offerings by relaunching Extra Value Meals, which offer a roughly 15% discount on combo meals.Outside the U.S., McDonald's saw same-store sales growth in nearly all markets. The company's international operated markets segment, which includes Germany and Australia, reported same-store sales growth of 5.2%. Its international developmental licensed markets division saw same-store sales rise 4.5%.Got a confidential news tip? We want to hear from you.Sign up for free newsletters and get more CNBC delivered to your inboxGet this delivered to your inbox, and more info about our products and services.© 2026 Versant Media, LLC.

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