Mark Cuban said CEOs face a no-win AI dilemma that could tank their stock either way

Mark Cuban said that the CEOs of non-AI-native companies face a dilemma. Jason Mendez/Getty Images for Samsung Electronics America 2026-04-06T04:27:31.285Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Mark Cuban said CEOs of public companies face a major AI dilemma as they compete with AI-native startups. He said that they can either tear their companies down and rebuild with AI or do nothing. Either way, investors won't be happy. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. What is the "Innovator's AI Dilemma"? What advice did Cuban give to CEOs on AI? What steps has Amplitude taken towards AI? How can AI-native startups outcompete others? How might AI impact shareholder lawsuits? Mark Cuban said CEOs of large public companies face a tough dilemma with AI, and it's looking like a lose-lose situation for them. Loading audio narration... The former "Shark Tank" billionaire investor said in a Sunday X post that entrepreneurs are building AI-native companies that displace incumbents. On the other hand, incumbents face what he called the "Innovator's AI Dilemma": either tear down their companies and reinvent them as native AI, or do nothing. In either case, Cuban said investors won't be happy. He said we'll know when AI is affecting public companies from two kinds of shareholder lawsuits: one against companies that opt for teardowns, and the other against companies that don't reinvent themselves. In both cases, he said stocks would fall, leading to lawsuits.Cuban advised CEOs to ask AI models for the best paths from where their companies are to becoming AI-native versions of themselves. "If asking your models questions doesn't make sense to you, you are in deep shit," he said.The investor previously said on X that there will be two types of companies: "Those who are great at AI, and everybody else." "And the 'everybody else' is going to fail because AI is such a transformative tool," he added.Cuban's comments come as some public companies have been opening up about how they are reinventing themselves as "AI native." The CEO of Amplitude, a publicly traded analytics company based in San Francisco, told Business Insider in January that the company is undergoing an AI transformation in several stages.CEO Spenser Skates said Amplitude had acquired five AI startups since October 2024, appointed one of their founders to a new AI leadership position, and purchased GitHub Copilot and Cursor licenses for its staff.