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‘Latecomer’ Hyundai races Tesla on robots and self-driving cars

Financial Times Asia
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Hyundai is accelerating its AI and robotics investments to challenge Tesla’s dominance in autonomous vehicles and humanoid robots, leveraging a $50 billion R&D push through 2026. The automaker’s Boston Dynamics subsidiary is fast-tracking commercial robotics, including a $10,000 consumer robot prototype, aiming to undercut Tesla’s Optimus bot by 2027. Hyundai’s self-driving unit, Motional, partners with Lyft to deploy robotaxis in major U.S. cities by 2026, targeting Tesla’s Full Self-Driving (FSD) market share. Unlike Tesla’s vertical integration, Hyundai adopts an open-platform strategy, collaborating with NVIDIA and Qualcomm for AI chips and software to speed up development. Analysts note Hyundai’s late-mover advantage: bypassing early R&D pitfalls while leveraging Tesla’s market validation to attract investors and talent.
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Source: Financial Times Asia

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