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Kraft Hockeyville Unveils 13 Provincial & Territorial Winners in 20th Anniversary Year

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Kraft Heinz, the NHL, and NHLPA announced 13 provincial and territorial winners for the 2026 Kraft Hockeyville contest, marking the program’s 20th anniversary with expanded national representation. For the first time, every Canadian province and territory will receive $50,000 for rink upgrades, nearly tripling the prize pool, while the top two finalists compete for the grand prize. The NHLPA and NHL will donate $130,000 in new hockey equipment ($10,000 per winner) to support youth participation through the NHLPA Goals & Dreams fund. Winners were selected based on community spirit, rink importance, and public rally points, with the top two finalists to be announced March 21, 2026, followed by public voting April 3–4. The champion will be revealed live on Hockey Night in Canada on April 4, 2026, celebrating local arenas as community hubs.
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Author of the article:You can save this article by registering for free here. Or sign-in if you have an account.Subscribe now to read the latest news in your city and across Canada.Subscribe now to read the latest news in your city and across Canada.Create an account or sign in to continue with your reading experience.Create an account or sign in to continue with your reading experience.In a defining moment for community hockey in Canada, Kraft Heinz, in partnership with the National Hockey League (NHL®) and the National Hockey League Players’ Association (NHLPA), today announced the very first 13 Provincial & Territorial Winners of Kraft Hockeyville 2026—a historic milestone that extends the program’s impact from coast to coast to coast.Marking the program’s landmark 20th year, this new phase expands the contest format to ensure representation from every region in Canada, nearly tripling the total prize pool and allowing more communities than ever before to receive meaningful support for their local rinks. This expansion underscores Kraft Heinz’s continued commitment to strengthening community hockey and celebrating the rinks where friendships are forged, rivalries spark and communities come alive.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Of the 13 Provincial & Territorial Winners, 11 communities will each receive $50,000 for arena upgrades. The top two finalists will advance for the chance to compete for the grand prize, with one community crowned the winner of Kraft Hockeyville 2026.“Reading through this year’s submissions, I can immediately feel how deeply these rinks matter to their communities. They are places where Canadians show up for one another, and memories are made every day,” said Simon Laroche, President, Kraft Heinz Canada. “For more than 100 years, Canadians have welcomed our brands into their kitchens, and Kraft Hockeyville is how we show up beyond the table—investing in rinks that are the heartbeat of their communities. In this landmark 20th year, it’s a privilege to celebrate these 13 distinct communities whose passion and pride truly bring the spirit of Kraft Hockeyville to life.”NHLPA Goals & Dreams and the NHL/NHLPA Industry Growth Fund will also support the Provincial & Territorial Winners with a donation of $130,000 ($10,000 for each of the Provincial & Territorial Winners) in brand-new hockey equipment to help more Canadian kids play the game they love.The winners were revealed live on Hockey Night in Canada and represent the communities that demonstrated exceptional community pride and support for their local arenas. Submissions were evaluated on community spirit, the rink’s importance locally and how funding would make a difference, alongside rally points earned through community participation. The top-scoring rink in each province and territory across these parameters earned the title of Provincial or Territorial Winner.The next phase of Kraft Hockeyville 2026 begins on March 21, 2026, when the Top 2 Finalists will be announced. Canadians will then have the final say in deciding the 2026 winner through public voting at KraftHockeyville.ca from April 3-4.The Kraft Hockeyville 2026 champion will be revealed live on Hockey Night in Canada on April 4, 2026. As part of the Top 2 prize structure:Canadians can visit KraftHockeyville.ca and follow @krafthockeyville on Instagram to learn more and follow along as the competition continues to celebrate the heart and hometown pride that define Kraft Hockeyville.Kraft Heinz Canada’s heritage can be traced back over a century to when James Lewis Kraft of Stevensville, Ontario began selling cheese from a horse-drawn wagon in 1903. Heinz Canada was established in 1909 in Leamington, Ontario where its first products were pickles sourced from local growers. Following the 2015 merger between Kraft Foods Group and H.J. Heinz Company, Kraft Heinz Canada became a subsidiary of the newly formed Kraft Heinz Company (NASDAQ: KHC). Now the country’s second largest food and beverage company, iconic Kraft Heinz Canada products like Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-Aid and Maxwell House are found in over 97 per cent of Canadian households.Kraft Heinz Canada is driving transformation inspired by Kraft Heinz’s global purpose, Let’s Make Life Delicious, by creating memorable community moments through local initiatives and the impactful program we’re celebrating here, Kraft Hockeyville, while also supporting food banks across Canada through Kraft Heinz Groceries for Good program. Learn more about our journey by visiting kraftheinz.com or following us on LinkedIn.NHL and the NHL Shield are registered trademarks of the National Hockey League. © 2026 NHL.

All Rights Reserved.NHLPA and the NHLPA logo are registered trademarks of the National Hockey League Players’ Association. © NHLPA.

All Rights Reserved. https://www.businesswire.com/news/home/20260314020918/en/ContactsFor more information, or to speak with a representative from Kraft Hockeyville, please contact: The Kraft Heinz Company, media@kraftheinz.com#distroPostmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.

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Source: Financial Post

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