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KKR's $1.4 billion sports bet started with a decade-old relationship

Alex Nicoll
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KKR acquired sports investment firm Arctos Partners for $1.4 billion in February 2026, expanding its stake in private equity fund ownership. The deal stems from a decade-long relationship with Arctos founder Ian Charles. Arctos, founded in 2019, holds stakes in all five major U.S. men’s sports leagues, including the LA Dodgers and Golden State Warriors, plus global teams like Liverpool FC and Aston Martin F1. KKR’s co-CEO Scott Nuttall revealed the partnership began in 2016 when Charles, then at Landmark Partners, helped KKR restructure capital, later influencing its $17 billion healthcare and tech platforms. Sports investments surged in 2025, with $23.6 billion in franchise deals and $6.3 billion in services, per S&P. KKR, though not owning teams, has backed Varsity Brands, PlayOn! Sports, and FanDuel. The acquisition combines Arctos’ sports expertise with KKR’s secondaries focus, targeting opportunities in media rights, real estate, and GP solutions, per Nuttall.
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KKR's $1.4 billion sports bet started with a decade-old relationship

Arctos has ownership stakes in the LA Dodgers. Elsa/Getty Images 2026-03-07T11:34:01.230Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. In February, KKR bought sports investing experts Arctos Partners for $1.4 billion. KKR's co-CEO Scott Nuttall explained how a deal a decade ago led to KKR's acquisition. He outlined how KKR and Arctos would build out a business buying stakes in private equity funds. KKR's $1.4 billion acquisition of Arctos Partners traces back more than a decade to a relationship that began long before Arctos even existed. Loading audio narration... "We have known Ian Charles, the founder, for a long time: a decade plus," Nuttall said at Bloomberg's Invest conference on Wednesday as he got into the backstory of the deal announced last month. In 2016, KKR was looking for a secondaries specialist to help free up capital and worked with Charles, who at the time worked at Landmark Partners, a major secondaries investor later acquired by Ares. The collaboration helped lay the groundwork for KKR's healthcare and tech growth platforms, which now manage more than $17 billion, a person familiar with the matter told Business Insider. "You know, sometimes you meet somebody and say, wow, they're really capable, and you would love to have him as part of our team," Nuttall said. "It was that kind of a moment. Sadly, he worked somewhere else at the time."Charles went on to cofound Arctos in 2019, and the firm has fast become one of the biggest players in sports investing. It is the only firm with private equity stakes in all five major men's professional sports leagues in the US, including ownership stakes in the LA Dodgers, the Golden State Warriors, and the Buffalo Bills. They've also invested in international powerhouses such as the Aston Martin F1 team, Liverpool FC, and Paris Saint-Germain. Every time Alex publishes a story, you'll get an alert straight to your inbox! Stay connected to Alex and get more of their work as it publishes. Sign up By clicking "Sign up", you agree to receive emails from Business Insider. In addition, you accept Insider's Terms of Service and Privacy Policy. Sports have become a major investment thesis in private equity, with a record $23.6 billion in sports franchise acquisitions and $6.3 billion in sports services acquisitions in the first three quarters of 2025, according to S&P Global Market Intelligence Data.KKR has yet to buy any sports franchises, but has made investments in cheerleading apparel company Varsity Brands, and high school streaming platform PlayOn! Sports, and previously invested in FanDuel and the UFC. Once Charles co-founded Arctos, the relationship developed "organically from there," said Nuttall."And so we started looking at what they were doing and bec,ause of our relationship, we just were comparing notes," Nuttall said. "You know, they would call for advice, we'd call them, get their thoughts on the markets, that kind of thing." So when KKR looked to finally add a stake-buying business, the "one thing we do not have" as a firm, Nuttall said, Arctos made sense. KKR evaluated other firms in this space as they went to market, but Arctos, which buys stakes in other private markets firms, was the right fit.Their dominance in the "highly attractive" sports field, combined with their "secondaries background" opens up opportunities in not just sports franchises but also "real estate, securitizing media rights," and "GP solutions," he said. The combination of the right relationship fit and their former expertise made it the right place to "build secondaries together," Nuttall said.

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