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Instacart salaries revealed: Here's how much the delivery service pays data scientists, engineering managers, and others

Alex Bitter
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Instacart is expanding beyond grocery delivery into advertising and retail tech, requiring specialized talent. The company disclosed 2025 salaries for H-1B visa hires, revealing competitive pay for tech roles. Top-paid positions include Directors of Engineering (Machine Learning) earning $320,000–$380,000 and Principal Software Engineers at $350,000–$380,000, reflecting high demand for AI and engineering expertise. Mid-level roles like Senior Software Engineers and Data Scientists range from $165,000–$285,000, aligning with market benchmarks. Instacart emphasizes competitive compensation to attract global talent. The company had 170 open roles in February 2026, prioritizing hires for its core marketplace, enterprise solutions, and ads/data platforms to fuel growth. New H-1B visa rules, including a $100,000 fee and potential high-salary preferences, may impact future hiring but didn’t affect 2025 data.
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Instacart salaries revealed: Here's how much the delivery service pays data scientists, engineering managers, and others

Instacart hired software engineers and data scientists on H-1B visas last year. illustration by Cheng Xin/Getty Images 2026-02-16T10:06:01.292Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Instacart is growing beyond its traditional grocery delivery business. The company's advertising and retail tech businesses are expanding. Here's what the company paid some of its corporate employees in 2025. Delivery service Instacart is moving further into new areas, such as advertising and retail tech. The company's roughly 600,000 gig workers, who shop and deliver groceries and other retail goods, are its most visible face for many people. But Instacart's business is growing in many directions, CEO Chris Rogers said on a November earnings call."We have the leading online grocery marketplace, a best-in-class suite of enterprise technologies for retailers, and a growing advertising ecosystem," Rogers said on the call, his first as CEO after assuming the position in August. Instacart needs people to make good on its growth plans. The company had about 170 open roles on its careers website as of early February."We're hiring selectively, with priority on roles that support our core marketplace, Instacart Enterprise solutions for retailers globally, and our ads and data platform," an Instacart spokesperson told Business Insider. Every time Alex publishes a story, you’ll get an alert straight to your inbox! Stay connected to Alex and get more of their work as it publishes. Sign up By clicking “Sign up”, you agree to receive emails from Business Insider. In addition, you accept Insider's Terms of Service and Privacy Policy. "We regularly review compensation to ensure it's competitive and aligned with market benchmarks, location, and role," the spokesperson said.That hiring can include some employees from outside the US on H-1B work visas. Business Insider analyzed 157 H-1B visa applications submitted by Instacart and certified by the Department of Labor in the year ending September 30, 2025. These applications provide insight into how much employees in certain roles make. Many of the salaries were for tech roles, including data science, engineering, and product management positions.The Trump administration has initiated changes to the H-1B visa system. In September, Trump imposed a $100,000 fee on new applications. He's also proposed changes to work visa rules that could tilt the already competitive visa lottery in favor of the highest-paid applicants, lawyers told Business Insider. However, these changes were largely initiated after this reporting period. Here's a look at some of the jobs for which Instacart has disclosed salaries in the work visa data.Data Scientist: $125,000 to $210,000 Director of Engineering, Machine Learning: $320,000 to $380,000Engineering Manager, Software: $220,000 to $290,000 Manager, Machine Learning Engineering: $260,000 to $280,000Principal Software Engineer: $350,000 to $380,000 Senior Computer Vision/AI Engineer: $180,000 to $290,000Senior Data Scientist: $170,000 to $265,000 Senior Engagement Manager: $235,000 to $285,000Senior Engineering Manager: $275,000 to $305,000 Senior Engineering Manager, Software: $275,000 to $305,000Senior Machine Learning Engineer: $185,000 to $300,000 Senior Machine Learning Engineer: $190,000 to $298,000Senior Product Manager: $185,000 to $280,000 Senior Software Engineer: $176,000 to $285,000Software Engineer: $165,000 to $215,000 Staff Software Engineer: $250,000 to $310,000Have a tip? Contact this reporter at abitter@businessinsider.com or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.

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