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How TV’s ‘Love Story’ helped Calvin Klein parent ease investor anxieties about consumer demand

Bill Peters
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PVH Corp., parent of Calvin Klein and Tommy Hilfiger, saw shares surge nearly 10% after citing a TV miniseries and 1990s nostalgia as drivers of renewed consumer demand. The miniseries “Love Story: John F. Kennedy Jr. & Carolyn Bessette” boosted interest in 1990s fashion, lifting PVH’s outlook amid broader economic concerns. Wall Street is monitoring consumer resilience amid rising living costs, exacerbated by geopolitical tensions like the Iran war, which has spiked oil and gas prices. PVH’s positive earnings report contrasts with broader market anxieties, suggesting nostalgia-driven trends may offset inflationary pressures. The company’s performance signals potential resilience in discretionary spending, despite ongoing macroeconomic challenges.
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How TV’s ‘Love Story’ helped Calvin Klein parent ease investor anxieties about consumer demandListen(3 min)Listen(3 min)Shares of PVH Corp., the parent of Calvin Klein and Tommy Hilfiger, finished nearly 10% higher on Wednesday, as the TV miniseries “Love Story: John F. Kennedy Jr. & Carolyn Bessette” and 1990s nostalgia help buoy consumer demand and the company’s outlook through this year.The company offered that assessment as Wall Street looks for signs that consumers can still endure higher costs of living over this decade, made more complicated over the past month by the Iran war, which has driven up oil and gas prices. About the AuthorBill Peters is a Los Angeles-based MarketWatch reporter who covers earnings.A Dow Jones CompanyCopyright © 2026 MarketWatch, Inc. All rights reserved.

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