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How This Brooklyn Bakery Quadrupled Sales From A Tiny Kitchen While Accepting Food Stamps

Rachel Cohn,Havovi Cooper,Nicole Raucheisen
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⚡ Quantum Brief
A Brooklyn bakery quadrupled sales from a tiny kitchen by accepting EBT, making high-end French pastries accessible to low-income customers while defying industry norms. Self-taught chef Jatee Kearsley built the business through YouTube tutorials and hands-on experience, turning early losses into viral success despite no formal training. Operating in Bed-Stuy, the bakery faces steep NYC rents and premium ingredient costs but maintains affordability, proving community-focused models can thrive in competitive markets. Kearsley prioritized social impact over profits, enduring burnout and financial pressure to keep prices low while expanding access to gourmet desserts for EBT users. The bakery’s rapid growth highlights how viral visibility and inclusive pricing can disrupt traditional food businesses, even in high-cost urban environments.
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Jatee Kearsley built Je T'aime Patisserie in Bed-Stuy, Brooklyn, with a mission to make high-quality French desserts accessible to everyone, including customers who pay with EBT.A self-taught pastry chef who learned from YouTube and years of industry work, Kearsley went from losing money to tripling her sales after going viral. Despite the high ingredient costs, steep New York City rent, intense pressure, and emotional burnout, Kearsley has been dedicated to prioritizing community over profits.Jatee Kearsley built Je T'aime Patisserie in Bed-Stuy, Brooklyn, with a mission to make high-quality French desserts accessible to everyone, including customers who pay with EBT.A self-taught pastry chef who learned from YouTube and years of industry work, Kearsley went from losing money to tripling her sales after going viral. Despite the high ingredient costs, steep New York City rent, intense pressure, and emotional burnout, Kearsley has been dedicated to prioritizing community over profits.Jump to

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Source: Business Insider

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