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How Tesla can turn energy into a nearly $200 billion business

William Gavin
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⚡ Quantum Brief
Elon Musk aims to expand Tesla’s solar production to 100 gigawatts, positioning the company as a dominant player in renewable energy. The ambitious target would require full vertical integration, from raw materials to finished solar panels. Morgan Stanley estimates Tesla’s energy division could grow into a nearly $200 billion business, adding $50 billion in value. This projection hinges on successful scaling of solar manufacturing capacity over the next few years. Achieving the goal may cost up to $70 billion, according to analysts, requiring aggressive investment. Musk’s plan signals a major shift toward energy as a core revenue driver alongside electric vehicles. The strategy involves controlling the entire solar supply chain, reducing dependency on third-party suppliers. This vertical integration could improve efficiency and lower production costs over time. The announcement was made during Tesla’s recent earnings call, underscoring Musk’s long-term vision for energy dominance. Success would redefine Tesla’s market position beyond automotive manufacturing.
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How Tesla can turn energy into a nearly $200 billion businessListen(4 min)Listen(4 min)Elon Musk’s plan to make Tesla a major solar producer could make its energy business $50 billion more valuable, according to Morgan Stanley. But the company is going to need to spend aggressively to achieve its goal.Musk said on a recent earnings call that Tesla TSLA would seek to build 100 gigawatts of solar-cell production capacity over the next few years. The Tesla CEO added that the company would be involved across the “entire supply chain, from raw materials to finished solar panels.”About the AuthorWilliam Gavin is a tech reporter for MarketWatch. He is based in New York.Copyright © 2026 MarketWatch, Inc. All rights reserved.

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