Here's what the best-dressed fans at the 2026 Masters are wearing, from luxury watches to themed accessories

Two attendees at the 2026 Masters Tournament in Augusta, Georgia. Augusta National/Getty Images 2026-04-09T18:13:38.284Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

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The Masters Tournament is being held in Augusta, Georgia, between April 6 and April 11. Attendees are wearing standout outfits, including luxury watches and Masters-branded clothing. Many of the best looks also feature novelty purses, hats, and sweaters. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. What defines Masters-themed fashion? Why do fans attend the Masters Tournament? How has fashion at the Masters evolved? How do luxury watches fit the golf scene? What role do accessories play at the Masters? Where can you wear a hat that says "pimento cheese" across the front and be one of the best-dressed people around?That would be the Masters Tournament in Augusta, Georgia, taking place from April 6 to April 12. The golf event has a cult following of local and international fans, many of whom gather on the green to watch some of the best athletes in the sport.Those on the sidelines, though, might as well be participating in a golf-themed fashion show.The best-dressed attendees this year are wearing a mix of luxury timepieces, straw hats featuring the Masters logo, and novelty accessories that wouldn't make sense anywhere else. One woman showed how designer sunglasses and luxury accessories can elevate a classic golf look. A woman at the 2026 Masters Tournament in Augusta, Georgia. Jared C. Tilton/Getty Images The base of one attendee's outfit — a white dress with green stripes, a tan sweater around her shoulders, and a straw hat — would work on any golf course. Her accessories made it ready for the Masters.She wore Krewe sunglasses, a "twilly" designer scarf attached to her purse, and an assortment of gold jewelry, including a charm bracelet and floral earrings. Green is the signature color of the Masters. One attendee went all out, while another took a conservative approach. Two women at the 2026 Masters Tournament in Augusta, Georgia. Augusta National/Getty Images One woman wore a statement green sweater with the word "golf" printed across the chest, which stood out against her tan plaid skirt and cream-colored hat. The latter also featured a green ribbon.She was photographed alongside another attendee, who opted for a more neutral outfit.She wore a floral dress, white sneakers, and a tan straw hat, the latter featuring the Masters logo across a blue-and-green ribbon. You can't forget about luxury bags and watches at the Masters. Two people at the 2026 Masters Tournament in Augusta, Georgia. Augusta National/Getty Images A few people skipped the Masters merchandise and wore simpler outfits instead — letting their accessories do all the talking.One woman, who wore a white dress and a blue sweater to the tournament, completed her look with colorful jewelry, $335 Rowe sunglasses, and a $3,650 Gucci purse.The man she posed with, on the other hand, wore a blue vest over a white polo top, a green hat, and what appears to be a Breitling Navitimer watch. Wearing a sweater over your shoulders instantly makes you look chic. A woman attends the 2026 Masters Tournament in Augusta, Georgia. Augusta National/Getty Images One woman proved that as she walked around the tournament with a green knit sweater tied across her shoulders.The jacket complemented her blue-and-white minidress, adorned with a green floral print, and her green baseball cap.She completed the look with black Miu Miu sunglasses. Men's fashion is loud at the Masters — just look at this attendee's suit. A man attends the 2026 Masters Tournament in Augusta, Georgia. Hector Vivas/Getty Images Whereas many golfers stick to neutral ensembles, men in the crowd stand out with bold looks.One wore a multicolored suit with a checkered pattern that you couldn't miss on the golf course.He paired it with white sneakers, a Masters-branded visor, a black bow tie, and a Masters teddy bear tucked into his jacket pocket. Attendees are loving graphic clothes this year. Women attend the 2026 Masters Tournament in Augusta, Georgia. Augusta National/Getty Images Similar to the attendee who wore a sweater that said "golf" on the chest, another woman wore a green pullover that said "on par" in large yellow letters across the back.She wore it atop a striped dress and with a straw hat tied with a pink Masters ribbon. Novelty accessories are everywhere — especially ones that reference pimento cheese. Two women at the 2026 Masters Tournament in Augusta, Georgia. Maddie Meyer/Getty Images Two women were photographed at the golf tournament wearing green sundresses, white jackets, dark sunglasses, and casual sneakers.What really stood out, though, were their purses.One woman wore a crossbody shaped like a miniature golf bag, and the other wore a square purse designed to look like a pimento cheese sandwich — a staple snack of the tournament. Pink is becoming another trendy color at the event. Two women at the 2026 Masters Tournament in Augusta, Georgia. Augusta National/Getty Images One woman photographed at the 2026 tournament wore classic green pieces, like a polo and vibrant sneakers. They were only accessories, though.The focal points of her look were her pink trousers and matching pullover.She stood alongside a woman who wore a white dress, sneakers, a straw hat, and a colorful neck scarf in a variety of rosy shades.