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Generac Rises on 2026 Margin Guidance, Data Center Prospects

Bloomberg
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Generac’s CEO Aaron Jagdfeld cited a 90% drop in late-2025 power outages as the primary driver of recent earnings, with weather-dependent residential generator demand plummeting compared to prior-year levels. The company forecasts mid-teens revenue growth for 2025, banking on a return to normal outage patterns and early-year severe weather boosting generator sales. Jagdfeld highlighted resilient consumer demand, noting power outages consistently prioritize generator purchases regardless of economic conditions, ensuring steady sales. Manufacturing challenges and U.S. trade policy impacts were discussed, though specifics on quantum or tech-related innovations in Generac’s operations were not detailed. Early 2026 guidance suggests optimism, with data center backup power solutions emerging as a potential growth area amid expanding digital infrastructure needs.
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Aaron Jagdfeld, Chairman, President and CEO of Generac, joins Bloomberg Businessweek Daily to discuss their recent earnings, the state of manufacturing in America, and US trade policy impact. Jagfeld attributed their earnings primarily to significantly reduced outage activity in the latter half of 2025. Jagfeld explained that the residential segment, which includes portable and standby generators, is heavily influenced by weather conditions, with outage hours in the back half of the year down 90% compared to the previous year. Looking ahead to 2025, Jagfeld expressed confidence in mid-teens growth, anticipating a return to more typical outage patterns and citing early-year weather events as a positive sign. He also emphasized the resilience of consumer demand for Generac's products, noting that power outages tend to make generators a priority purchase regardless of broader economic concerns. (Source: Bloomberg)

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