GameStop’s move to add bitcoin as a treasury asset turns 1. It hasn’t paid off yet.

Site SearchClearSEARCHAdvanced Search ➔Search ResultsSymbolsNo results foundAll NewsArticlesVideoPodcasts0 ResultsNo Results FoundAuthorsNo results foundSectionsNo results foundColumnsNo results found Earnings ResultsGameStop’s move to add bitcoin as a treasury asset turns 1. It hasn’t paid off yet.Videogame retailer sees lowest yearly sales in 20 years, and books a more than $130 million loss on its bitcoin holdingsPublished: March 25, 2026 at 11:45 a.m. ETShareResizeListen(2 min)GameStop celebrates its first birthday as a company that can hold bitcoin as a treasury asset, by saying it booked a more than $130 million loss on its digital assets last year. Photo: Getty ImagesIt’s not such a happy anniversary for GameStop, as its decision to start buying bitcoin is costing the videogame retailer money.One year ago Wednesday, the company announced an update to its investment policy to add bitcoin as a treasury reserve asset. Then on May 28, the company said it had purchased 4,710 bitcoin. And when it released quarterly results on June 10, the company said the purchases had begun on May 3. About the Author Tomi KilgoreTomi Kilgore is MarketWatch's Managing Editor, Companies, and is based in New York. You can follow him on Twitter @TomiKilgore.Show Conversation (0)Back To TopA Dow Jones CompanyCopyright © 2026 MarketWatch, Inc. All rights reserved.Terms of UsePrivacy NoticeCookie NoticeArchive MarketwatchCustomer CenterContact UsNewslettersNewsroom RosterVirtual Stock ExchangeMarketWatch GuidesCopyright PolicyManage NotificationsCancel My SubscriptionCompanyDow JonesCode of ConductCorrectionsReprints & LicensingDigital Self ServiceYour Ad ChoicesCorporate SubscriptionsAccessibilityDow Jones NetworkThe Wall Street JournalBarron'sInvestor's Business DailyFinancial News Londonrealtor.comMansion GlobalDow Jones Smart MoneyIntraday Data provided by FACTSET and subject to terms of use. Historical and current end-of-day data provided by FACTSET. All quotes are in local exchange time. Real-time last sale data for U.S. stock quotes reflect trades reported through Nasdaq only. Intraday data delayed at least 15 minutes or per exchange requirements.