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Former Amazon VP shares the brutal reality about promotions: Pushy people win

Lauren Edmonds
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A former Amazon VP revealed that self-advocacy drives promotions, not just performance. Ethan Evans stated pushy employees advance faster during reorganizations, while quieter workers risk being overlooked despite equal contributions. Evans warned that passive employees may fall behind simply for being "nice," as managers prioritize those who vocalize needs. He emphasized this isn’t intentional bias but a result of limited visibility during restructuring. The ex-VP advised against relying on "work hard and hope to be noticed" strategies. Instead, he recommended sharing career goals and regular work updates with stakeholders to ensure recognition. Evans clarified that advocacy doesn’t require aggression—simple actions like weekly status reports can effectively highlight contributions without bragging. His comments follow Amazon’s 2026 layoffs, including 16,000 cuts in January, underscoring how reorganizations amplify disparities between vocal and reserved employees.
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Former Amazon VP shares the brutal reality about promotions: Pushy people win

Ethan Evans is a former Amazon VP. picture alliance/dpa/picture alliance via Getty Images 2026-04-01T20:23:26.761Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Ethan Evans, a former Amazon VP, discussed the "harsh truth" of reorganizing companies. Evans said "pushy" people get further ahead in the office. "You can end up behind just because you're such a nice guy," Evans said. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. How can employees self-advocate effectively? Why is vocalizing career goals important? What are the risks of being too "nice" at work? What are common traits of "pushy" people? How do company reorganizations impact careers? When it comes to getting ahead in the office, a retired Amazon vice president has some words of wisdom: Closed mouths don't get fed. Loading audio narration... "There is some truth to the old saying, 'the squeaky wheel gets the grease,'" Ethan Evans told "The Peterman Pod" in an episode released on Tuesday. "This is another harsh truth people don't like."Evans said two employees could have roughly the same performance, but the one who doesn't vocalize their needs or intentions could get lost in the shuffle of company reorgs. "It's not that I mean to screw you. I'm focused on saving this other person, and I know you'll put up with it," he said. "You can end up behind just because you're such a nice guy."That doesn't mean people should be jerks, Evans said. Rather, employees need to advocate for themselves and their careers because "pushy people get more." Amazon has gone through multiple rounds of layoffs so far this year. It cut 16,000 employees in January as it sought to become the "world's largest startup," according to an internal memo. It also made cuts to its robotic division earlier this month."What's inevitable is I have some people who have been more vocal about what they want in their career than others," Evans said. "Perhaps I'm arranging the reorg just because I know what some people want and I don't know what others want, so I assume they'll be fine. That's the most benign version." In a follow-up statement, Evans told Business Insider that people shouldn't rely on the "work hard and hope to be noticed" career strategy."It begins with simply making your career desires known. Then the next step is reasonably sharing your work, so that it gets noticed. That does not need to mean bragging. It can mean sharing a weekly status report with your boss and key stakeholders simply so that they are aware of your work," Evans said. "The difference is, though, rather than 'hoping to be noticed' you are doing something about it." Evans has previously shared career tips with Business Insider, including how to upgrade a résumé and lessons he learned from working under CEO Jeff Bezos. He retired from Amazon in 2020.

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