Financial advisers used to say no to bitcoin. Now they’re saying maybe — but with a catch.

Site SearchClearSEARCHAdvanced Search ➔Search ResultsSymbolsNo results foundAll NewsArticlesVideoPodcasts0 ResultsNo Results FoundAuthorsNo results foundSectionsNo results foundColumnsNo results found FA CenterFinancial advisers used to say no to bitcoin. Now they’re saying maybe — but with a catch.Crypto-curious clients are forcing wealth managers to rethink their opposition. Many use a 5% rule to manage the risk.Last Updated: March 21, 2026 at 1:37 p.m. ETFirst Published: March 20, 2026 at 8:01 a.m. ETShareResizeListen(4 min) Photo: Sebastien Bozon/Agence France-Presse/Getty ImagesFinancial advisers generally have viewed bitcoin BTCUSD and other crypto as a bad idea. That’s changing, but many advisers still view digital assets as speculation, not investment. They point out that, because crypto doesn’t generate income and has no earnings, it doesn’t provide the benefits stockholders get and so is inappropriate for most individuals.Yet advisers increasingly are willing to accommodate clients who are crypto enthusiasts. Some investors, especially younger professionals, already dabble in crypto before they seek an adviser. Financial planners who brush off crypto and reject it outright risk alienating these potential clients. About the Author Morey StettnerMorey Stettner is a personal-finance columnist for MarketWatch. He is the author of "Skills for New Managers” (McGraw-Hill) and other books.Show Conversation (0)Back To TopA Dow Jones CompanyCopyright © 2026 MarketWatch, Inc. All rights reserved.Terms of UsePrivacy NoticeCookie NoticeArchive MarketwatchCustomer CenterContact UsNewslettersNewsroom RosterVirtual Stock ExchangeMarketWatch GuidesCopyright PolicyManage NotificationsCancel My SubscriptionCompanyDow JonesCode of ConductCorrectionsReprints & LicensingDigital Self ServiceYour Ad ChoicesCorporate SubscriptionsAccessibilityDow Jones NetworkThe Wall Street JournalBarron'sInvestor's Business DailyFinancial News Londonrealtor.comMansion GlobalDow Jones Smart MoneyIntraday Data provided by FACTSET and subject to terms of use. Historical and current end-of-day data provided by FACTSET. All quotes are in local exchange time. Real-time last sale data for U.S. stock quotes reflect trades reported through Nasdaq only. Intraday data delayed at least 15 minutes or per exchange requirements.