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Etsy stock pops 17% on sale of Depop to eBay for $1.2 billion

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Etsy’s stock surged 17% after announcing eBay’s $1.2 billion cash acquisition of its secondhand clothing platform Depop, reversing its 2021 purchase for $1.62 billion. The deal reflects eBay’s push to capture Depop’s younger demographic—90% of users are under 34—while Etsy refocuses on its core marketplace strategy. Etsy CEO Kruti Patel Goyal stated the sale allows the company to prioritize growth in its primary marketplace, abandoning its "house of brands" expansion. Depop, a U.K.-founded resale app, specializes in used clothing, shoes, and accessories, appealing to Gen Z and millennial sellers and buyers. This acquisition marks eBay’s strategic move to strengthen its position in the booming secondhand fashion market amid competition from Amazon and other rivals.
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In this articleEtsy shares skyrocketed more than 17% on Wednesday after the company announced eBay would acquire its secondhand clothing reseller Depop for about $1.2 billion in cash.The deal comes almost five years after Etsy bought Depop for roughly $1.62 billion, giving the online marketplace an edge into younger consumers who flocked to the U.K.-founded app to hawk their used clothing, shoes, accessories and other goods. About 90% of Depop's users are under the age of 34, Etsy said."We are excited that this transaction allows us to focus exclusively on the compelling opportunity we see in front of us: to grow the Etsy marketplace in ways that matter most to our buyers and sellers," Etsy CEO Kruti Patel Goyal said in a statement. In recent years, Etsy snapped up several niche online marketplaces as part of a "house of brands" strategy to compete with bigger, faster growing rivals like Amazon. This is breaking news. Please refresh for updates.Got a confidential news tip? We want to hear from you.Sign up for free newsletters and get more CNBC delivered to your inboxGet this delivered to your inbox, and more info about our products and services.© 2026 Versant Media, LLC.

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