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Down 37% in 2026, Is Figma Stock an Undervalued Stock to Buy?

newsfeedback@fool.com (Parkev Tatevosian, CFA)
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⚡ Quantum Brief
Figma’s stock has plunged 37% year-to-date in 2026, trading at $23.21 as of March 20, amid broader market declines and intensifying AI competition. The drop reflects investor concerns over AI-driven design tools disrupting Figma’s collaborative design platform, despite its dominant market position. A February partnership with AI firm Claude briefly boosted shares 13%, signaling potential for AI integration to counter competitive threats. Analysts debate whether the sell-off presents a buying opportunity, given Figma’s strong user base and recurring revenue model. Recent volatility highlights broader tech sector pressures, with AI advancements reshaping software valuations and investor sentiment.
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By Parkev Tatevosian, CFA – Mar 23, 2026 at 4:18PM ESTFigma (FIG 2.23%) stock is falling amid broad stock market declines and rising competition from artificial intelligence. *Stock prices used were the afternoon prices of March 20, 2026. The video was published on March 22, 2026. Read NextMar 23, 2026 •By Rick MunarrizThese Are the Only 3 Stocks That Cathie Wood Bought Last WeekMar 19, 2026 •By Will HealyIs Figma a Buy?Mar 13, 2026 •By Will HealyThe Artificial Intelligence (AI) Software Sell-Off Created a Rare Buying Opportunity. Here Are 3 Stocks to Grab in 2026.Mar 10, 2026 •By Rick Munarriz3 Growth Stocks Down 70% to Buy Right NowMar 3, 2026 •By Brett SchaferWhy Figma Stock Shot Up 13% In FebruaryMar 2, 2026 •By David Jagielski, CPAFigma Partners With Claude on Artificial Intelligence (AI).

Could This Be the Catalyst the Stock Needs to Rally?About the AuthorA Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history. You'll often find him writing about stocks in the consumer goods and technology sectors.TMFParkevX@TMFParkevStocks MentionedFigmaNYSE: FIG$23.21(-2.19%)-$0.52*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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Source: The Motley Fool

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