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A Chick-fil-A is offering ice cream to lock your phone away

Jordan Hart
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⚡ Quantum Brief
Three Chick-fil-A locations revived the "Cell Phone Coop Challenge," offering free ice cream to diners who lock away their phones during meals. The promotion, tested in Maryland and Georgia, encourages tech-free dining by storing devices in provided containers. Franchisee Brad Williams relaunched the 2016 initiative in January 2026, citing inspiration from a diner ignoring her family for her phone. His goal: "disconnect to connect" and promote in-person interactions during meals. Participants receive a free ice-cream cone per person after completing the challenge. The Maryland location’s Facebook post framed it as a voluntary test, with staff providing locked containers for phones set to silent. The trend reflects growing "tech-free dining" movements, including "dumb phones" and signal-blocking devices. Williams’ original challenge reportedly spread to 200+ restaurants, though current participation remains limited to a few locations. The promotion was temporary, with employees confirming its end by late March 2026. No official statements were released by corporate leadership, leaving future expansions unclear.
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A Chick-fil-A is offering ice cream to lock your phone away

Three Chick-fil-A locations confirmed they've offered the promotion at their restaurants. Gary Hershorn/Getty Images 2026-03-30T22:04:24.304Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt.

Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. Some Chick-fil-A locations have been promoting phone-free dining with ice cream rewards. The "Cell Phone Coop Challenge" encourages diners to put their phones down during their meals.

Franchisee Brad Williams brought the trend back in January, and a Maryland location followed suit. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. What's the origin of the challenge? What are other tech-free dining incentives? How prevalent is tech-free dining now? How does phone use impact dining? How did diners react to the challenge? Some Chick-fil-A restaurants have offered a free cone if you give up your phone. Loading audio narration... A Maryland location says it'll provide diners with a place to put their phones while they eat. At the end, everyone at the table gets an ice-cream cone as a reward. They're calling it the "Cell Phone Coop Challenge.""Are you up for the challenge?" The Chick-fil-A at Towson Place asked its Facebook followers. The Towson restaurant tells diners to ask an employee for the container to put their phones inside and on silent, and enjoy their meal without technology."Grab the coop, and take the challenge," a poster reads. Two Georgia locations owned by Brad Williams offered the challenge in 2016 and brought it back in January. Business Insider spoke to employees on Monday, who said the promotion was temporary and no longer in effect.Williams spoke to a local ABC outlet for a story published in 2016 about the promotion, saying it was inspired by a woman who spent her entire meal on her cellphone instead of communicating with the children dining with her. "It just got me thinking how to get people to disconnect in order to connect and to take a technology timeout," Williams told ABC. "Be present where your feet are."He said at the time that the promotion had been adopted by at least 200 other operators at their own restaurants. On Monday, Business Insider called locations in California, New York, New Jersey, and the Washington, D.C. area, but didn't find any other participating locations.As technology becomes embedded in everyday life, some people have resorted to "dumb phones" — those without apps or wifi — or "bricking" their phone with devices designed to disconnect their smartphones from the outside world. At least one Chick-fil-A location is providing a sweet incentive to give them up altogether.Chick-fil-A and Williams didn't immediately respond to a request for comment from Business Insider.

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