Can Clorox's Digital Push Accelerate Operational Efficiency?

March 10, 2026 — 01:10 pm EDT Written by Zacks Equity Research for Zacks-> Digital transformation is becoming a key pillar of operational improvement at The Clorox Company CLX. The company is focused on strengthening its foundation by advancing digital transformation, improving execution, and unlocking value from its newly modernized enterprise resource planning (ERP) platform, while accelerating innovation to deliver superior value to consumers in a dynamic environment. As the company modernizes its systems and processes, management believes these initiatives can strengthen efficiency, streamline decision-making and support long-term growth.A major milestone in this transformation was the completion of the final phase of Clorox’s U.S. ERP implementation. This multi-year initiative was designed to modernize the company’s systems and create a more integrated operating platform. With the transition now complete, Clorox is focused on leveraging the new infrastructure to improve execution across supply chain, demand planning and operational processes.Management emphasized that its new operating model, supported by significant digital investments, is enabling the company to scale capabilities and enhance operational efficiency. The platform is expected to accelerate decision-making while enabling more data-driven insights across the organization. These capabilities are also strengthening revenue growth management and allowing Clorox to execute more personalized and insight-driven strategies in the marketplace. The company continues to invest meaningfully in these capabilities. Strategic spending aimed at enhancing digital infrastructure and productivity initiatives remains an important component of Clorox’s cost structure, reflecting management’s confidence in the long-term benefits of the transformation.These digital capabilities also support Clorox’s broader strategy of driving innovation and improving the consumer shopping experience. By integrating data, analytics and supply chain visibility, the company aims to create more efficient operations while strengthening brand execution. While the ERP transition has created some near-term operational challenges, Clorox believes the upgraded digital foundation positions it for stronger efficiency and execution over time. If successfully leveraged, these investments could enhance productivity, improve margin resilience and support sustainable long-term growth.In the past three months, CLX’s shares have gained 10.2% compared with the industry’s rise of 8%. CLX carries a Zacks Rank #3 (Hold).Image Source: Zacks Investment ResearchFrom a valuation standpoint, CLX trades at a forward price-to-earnings ratio of 17.33X, lower than the industry average of 19.03X.Image Source: Zacks Investment ResearchThe Zacks Consensus Estimate for CLX’s current fiscal year earnings implies a year-over-year decline of 23.5%, while the same for the next fiscal year earnings suggests a year-over-year rise of 15.3%.Image Source: Zacks Investment ResearchSome better-ranked stocks have been discussed below:Colgate-Palmolive Company CL together with its subsidiaries, manufactures and sells consumer products in the United States and internationally. CL currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.The Zacks Consensus Estimate for CL's current fiscal-year sales and earnings implies growth of 4% and 5.7%, from the year-ago reported figures. CL delivered a trailing four-quarter earnings surprise of 4%, on average.Ollie's Bargain Outlet Holdings, Inc. OLLI operates as a retailer of closeout merchandise and excess inventory in the United States. OLLI currently carries a Zacks Rank #2.The Zacks Consensus Estimate for OLLI's current fiscal-year sales and earnings implies growth of 16.8% and 17.7%, respectively, from the year-ago actuals. OLLI delivered a trailing four-quarter earnings surprise of 5.2%, on average.Kenvue Inc. KVUE operates as a consumer health company in the United States, the rest of North America, Europe, the Middle East, Africa, the Asia-Pacific and Latin America. KVUE currently carries a Zacks Rank #2.The Zacks Consensus Estimate for KVUE's current fiscal-year sales and earnings implies growth of 2.9% and 0.9%, respectively, from the year-ago actuals. KVUE delivered a trailing four-quarter negative earnings surprise of 9.8%, on average. The AI revolution has already minted millionaires. But the stocks everyone knows about aren't likely to keep delivering the biggest profits. Little-known AI firms tackling the world's biggest problems may be more lucrative in the coming months and years.Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free reportColgate-Palmolive Company (CL) : Free Stock Analysis ReportThe Clorox Company (CLX) : Free Stock Analysis ReportOllie's Bargain Outlet Holdings, Inc. (OLLI) : Free Stock Analysis ReportKenvue Inc. (KVUE) : Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchThe views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.This data feed is not available at this time.