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Booking Holdings: A Chance To Buy The Dip On Bookings Strength (Upgrade)

Seeking Alpha
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⚡ Quantum Brief
Booking Holdings (BKNG) is rated a "Buy" after a 20% share dip, driven by war-related travel disruptions and macroeconomic pressures, presenting a potential buying opportunity. The company’s long-term growth is underpinned by resilient industry demand, leading gross bookings expansion, and strategic diversification into alternative accommodations beyond traditional hotels. Disciplined cost management has enabled BKNG to sustain adjusted EBITDA and EPS growth despite near-term volatility, reinforcing operational strength amid market uncertainty. Current valuation at 12x forward EBITDA and 16x forward P/E is now below both Airbnb and the S&P 500, making it an attractive entry point for long-term investors. The analyst holds a long position in BKNG, citing undervaluation and sector leadership as key reasons for the upgrade.
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Gary Alexander33.49K FollowersFollow5ShareSavePlay(8min)CommentsSummaryBooking Holdings is a "Buy" despite the recent 20% share price decline, driven by war-related travel disruptions and macroeconomic headwinds.I see long-term appeal in BKNG due to industry resilience, leading gross bookings growth, and ongoing supply diversification into alternative accommodations.BKNG demonstrates disciplined cost controls, enabling adjusted EBITDA and EPS expansion even amid near-term volatility.Valuation is attractive at 12x forward EBITDA and 16x forward P/E, now below both Airbnb and the S&P 500, supporting a long position. Kenneth Cheung/iStock Unreleased via Getty Images Over the past few weeks, the main headlines that have moved stocks without fail are updates on the war. Soaring gas prices are carrying the risk of macroeconomic disruption on top of an already shakyThis article was written byGary Alexander33.49K FollowersFollowWith combined experience of covering technology companies on Wall Street and working in Silicon Valley, and serving as an outside adviser to several seed-round startups, Gary Alexander has exposure to many of the themes shaping the industry today. He has been a regular contributor on Seeking Alpha since 2017. He has been quoted in many web publications and his articles are syndicated to company pages in popular trading apps like Robinhood.Analyst’s Disclosure: I/we have a beneficial long position in the shares of BKNG either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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