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BlackRock rips page from hedge fund playbook, applies it to exchange-traded funds

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BlackRock is integrating hedge fund strategies into ETFs, led by Jeffrey Rosenberg, who oversees liquid alternatives ETFs using long-short techniques to diversify portfolios amid shifting market correlations. The move addresses the breakdown of traditional 60-40 portfolio diversification, as bonds no longer reliably offset stock declines, a trend exacerbated by post-Covid volatility and geopolitical risks like the March 2026 war fears. Client demand is rising for liquid alts ETFs, which offer market-neutral strategies beyond beta exposure, with BlackRock’s iShares Systematic Alternatives (IALT) and Managed Futures (ISMF) ETFs up 8% and 5% YTD, respectively. Rosenberg highlights concentration risks in equity portfolios dominated by mega-cap tech, positioning liquid alts as a tool to restore diversification by targeting non-directional returns. Analysts call liquid alts ETFs an emerging niche, with advisors seeking uncorrelated assets to hedge against market swings, though the category remains small compared to traditional equity and fixed income funds.
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In this articleBlackRock is applying hedge fund strategies to its exchange-traded fund business. Jeffrey Rosenberg, the firm's senior portfolio manager on the systemic fixed income team, has a leading role in the firm's liquid alternatives ETFs — which use a long-short strategy in ETF wrappers.He contends the strategy provides valuable diversification amid the recent breakdown in the relationship between stocks and bonds. "The great old adage around fixed income is 'my bonds go up when my stocks go down.' Now, we just went through a period in March with war risk where we clearly saw again on display... that doesn't hold. And, really saw it in 2022," Rosenberg told CNBC's "ETF Edge" this week. "This entire post-Covid environment has really challenged that bedrock principle of the 60-40 portfolio that bonds are diversifying."According to Rosenberg, client demand for liquid alts ETFs is growing because there's a desire to diversify your diversifiers. "We're bringing the techniques that we've developed in the hedge fund side of our business, which primarily center around market neutral, long-short investing," he added. "That's the key kind of 'a-ha moment' for ETF investors to realize most of what they have exposure to in the ETF ecosystem is some kind of beta exposure."Rosenberg is a portfolio manager on two BlackRock liquid alts ETFs: the iShares Systematic Alternatives Active ETF (IALT) and the iShares Managed Futures Active ETF (ISMF). As of April 8, the firm's website shows IALT is up almost 8% so far this year while the ISMF is up nearly 5%."What liquid alternatives bring to the table is the ability to look at other sources of return away from just market directionality," said Rosenberg. He highlighted a major challenge investors face on the stock market side."Our equity portfolios have been more and more dominated by the big, large cap tech winners," said Rosenberg. "With that concentration is a loss of diversification and a loss of diversification value on the equity side. So, liquid alternatives can address both of these challenges to portfolio construction."VettaFi's Todd Rosenbluth still regards liquid alts ETFs as an emerging category. "Overall, this is still relatively small compared to traditional equity [and] traditional fixed income, but we are seeing advisors looking for something that's going to zag when the market zigs," the firm's head of research said in the same interview. Got a confidential news tip? We want to hear from you.Sign up for free newsletters and get more CNBC delivered to your inboxGet this delivered to your inbox, and more info about our products and services.© 2026 Versant Media, LLC.

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