Bitget Brings Trading to the Track with MotoGP Brazil Activation and Smarter Speed Challenge

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Following activations across Italy, Germany, Catalunya, and Indonesia in 2025, the latest stop signals a continued focus on engaging new audiences in growing markets.At the circuit, Bitget introduced a two-storey innovation fan booth designed to connect trading with interactive experiences. Visitors engaged with racing simulators, a VR racing game, and immersive installations, while also exploring how different asset classes can be approached within a unified trading environment. A branded VIP lounge offered an exclusive setting for partners and clients, alongside trackside visibility through circuit branding and global broadcast placements.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Bitget at the Brazilian Grand PrixThe activation extended beyond the physical venue through the Smarter Speed Challenge mini-game, which reimagines trading as a racing experience. In the game, assets such as cryptocurrencies, U.S. stocks and gold are represented as race tracks and collectible objectives, translating market concepts into a more intuitive and interactive format.Bitget branded race bike at the boothSince its launch on March 2, the mini-game has attracted approximately 100,000 participants, with a prize pool exceeding 120,000 USDT. Designed to bridge Web2 and Web3 audiences, the experience allows both traders and motorsport fans to engage with Bitget’s “one-stop trading” concept in a more accessible way. A limited-time in-game feature introduced during the Brazil Grand Prix offers additional rewards tied to the event.“The way people engage with markets is evolving, and experiences play a bigger role in that shift,” said Gracy Chen, CEO of Bitget. “Bringing trading concepts into familiar environments like sports allows more people to understand and explore them in a natural way.”The Smarter Speed Challenge reflects Bitget’s broader Universal Exchange strategy, where crypto and traditional financial assets coexist within a single platform. By translating these markets into interactive formats, Bitget is expanding how users discover and approach trading opportunities across asset classes.While the Brazil Grand Prix marked the start of the 2026 season, the Smarter Speed Challenge continues beyond the track, with ongoing rewards and future activations planned alongside upcoming races.To participate in the Smarter Speed Challenge, please visit here.About BitgetBitget is the world’s largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry’s lowest fees and highest liquidity across 150 regions worldwide.For more information, visit:Website |Twitter |Telegram |LinkedIn |DiscordFor media inquiries, please contact: media@bitget.com Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. 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