Best Start For Consumer Staples In 35+ Years

Bespoke Investment Group48.43K FollowersFollow5ShareSavePlay(4min)CommentsSummaryThrough the first 30 trading days of 2026, the consumer staples sector gained 15.6%. That's easily the best start to a year for staples since at least 1990.While consumer staples has been soaring, the cyclical consumer discretionary sector has been declining, falling 5% through the year's first 30 trading days.The reason consumer discretionary has been so weak is because its two largest stocks have struggled to start the year. Amazon is down 11.5% YTD, while Tesla is down 8.5%. karandaev/iStock via Getty Images Through the first 30 trading days of 2026, the consumer staples sector gained 15.6%. That's easily the best start to a year for staples since at least 1990 (when our daily sector price data begins). Prior to 2026, the strongestThis article was written byBespoke Investment Group48.43K FollowersFollowBespoke Investment Group provides some of the most original content and intuitive thinking on the Street. Founded by Paul Hickey and Justin Walters, formerly of Birinyi Associates and creators of the acclaimed TickerSense blog, Bespoke offers multiple products that allow anyone, from institutions to the most modest investor, to gain the data and knowledge necessary to make intelligent and profitable investment decisions. Along with running their Think B.I.G. finance blog, Bespoke provides timely investment ideas through its Bespoke Premium (https://bespokepremium.com/) subscription service and also manages money (https://bespokepremium.com/mm) for high net worth individuals. Visit: Bespoke Investment Group (https://bespokeinvest.com/)