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Benjamin Moore Celebrates Contractor Appreciation Month as Program Marks Five-Year Milestone

Business Wire
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Benjamin Moore launched its fifth-annual Contractor Appreciation Month in April 2026, celebrating North American painting professionals with expanded events and giveaways. The milestone marks the program’s growth from a week-long initiative to a month-long industry movement. For the first time, the company will award two custom-wrapped Ford F-150 Platinum trucks—one each to U.S. and Canadian contractors—through in-person event attendance only. This doubles the previous giveaway scale. The 2026 tour spans seven North American markets with 16 stops from March 31 to May 6, offering contractors extended participation opportunities before and after April’s official celebrations. Local Benjamin Moore retailers will host independent events, including promotions and giveaways, ensuring broader accessibility for professionals across the U.S. and Canada. Since 2022, the initiative has engaged over 35,000 painters, reinforcing Benjamin Moore’s commitment to tradespeople who use its premium coatings in residential and commercial projects.
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Author of the article:You can save this article by registering for free here. Or sign-in if you have an account.Subscribe now to read the latest news in your city and across Canada.Subscribe now to read the latest news in your city and across Canada.Create an account or sign in to continue with your reading experience.Create an account or sign in to continue with your reading experience.MONTVALE, N.J. — Benjamin Moore, a trusted name in premium paint, colour innovation and coatings for more than 140 years, today launched its fifth-annual Contractor Appreciation Month — the paint industry’s premier celebration of residential and commercial painting professionals across North America. This year’s initiative marks the program’s fifth anniversary honouring the skilled professionals who use Benjamin Moore paints to transform the spaces where people live and work.Since its launch in 2022, the Contractor Appreciation initiative has grown from a single week of recognition into a month-long movement, engaging more than 35,000 professional painters across the U.S. and Canada in 2024 alone.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.“For generations, painting contractors have remained at the heart of Benjamin Moore,” said Mindy Murphy, Vice President, Customer Segmentation Marketing at Benjamin Moore. “Over the past five years, Contractor Appreciation Month has given us the opportunity to celebrate that commitment at a scale the entire industry can feel – bringing together the painters who show up every day with skill, dedication and an unwavering commitment to their craft.”Painting professionals can participate in Contractor Appreciation Month by attending an On Tour event in one of seven North American markets or visiting a locally owned Benjamin Moore retailer hosting a local celebration – and in-person attendance is the only way to enter the Ford F-150 Platinum giveaway. Follow @benjaminmoorepro on Instagram, sign up for professional email updates, join the Benjamin Moore Contractor Rewards loyalty program, or visit benjaminmoore.ca, to find events near you.Benjamin Moore Contractor Appreciation Month is an annual initiative held every April honouring residential and commercial painting professionals across North America. Launched in 2022, the 2026 edition marks the program’s fifth anniversary.

The Contractor Appreciation On Tour traveling activation begins March 31 and extends through May 6, 2026, with events at 16 On Tour stops across seven North American markets — giving contractors additional opportunities to celebrate before and after the official month-long program.For the first time in the program’s five-year history, Benjamin Moore is giving away two custom-wrapped Ford F-150 Platinum trucks — one to a qualifying U.S.-based contractor and one to a qualifying Canadian contractor. In addition, contractors attending On Tour stops across seven North American markets can win exclusive branded giveaways at each event. The only way to enter the Ford F-150 Platinum giveaway and be eligible for On Tour exclusive giveaways is by attending an event in person — either at an On Tour stop or a locally owned Benjamin Moore retailer near you. Visit benjaminmoore.ca or your locally owned Benjamin Moore retailer for giveaway details and entry information.Contractors can attend an On Tour event in one of seven North American markets or join a local Contractor Appreciation Month celebration hosted by a locally owned Benjamin Moore retailer near them. Local retailers across the U.S. and Canada will be hosting their own in-store events, exclusive promotions and giveaways throughout April, ensuring painting professionals in every market can take part in the celebration. To find an On Tour stop or local retailer event near you, follow @benjaminmoorepro on Instagram for real-time updates, sign up for professional email updates, join the Benjamin Moore Contractor Rewards loyalty program or visit benjaminmoore.ca., a Berkshire Hathaway company, was founded in 1883 and remains one of the world’s leading paint, colour and coatings brands. For generations, Benjamin Moore has been a manufacturer of premium quality residential and commercial coatings and continually pushes the boundaries of innovation while championing sustainability. The portfolio spans the brand’s flagship paint lines including,,,,,,and more. Benjamin Moore is renowned for its more than 3,500 transformative colours, and its design tools and expertise for consumers and professionals alike. Benjamin Moore products are available exclusively from more than 8,500 locally owned and operatedthroughout the United States, Canada and another 74 countries globally. https://www.businesswire.com/news/home/20260401844061/en/ContactsPostmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.

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