Backblaze’s Laquie T.N. Campbell to Moderate SMPTE Panel on the Future of Live Sports Systems at NAB Show 2026

This section is Partnership Content suppliedThe content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Article contentThe panel will focus on how modern sports workflows are being designed from build to broadcast to fan experience.Sign In or Create an AccountEmail AddressContinueor View more offersArticle contentSAN MATEO, Calif. — Backblaze, Inc. (Nasdaq: BLZE), the high-performance cloud storage platform for the AI era, today announced that Laquie T.N. Campbell, Senior Product Marketing Manager, Media & Entertainment at Backblaze, will speak at NAB Show 2026 in the SMPTE panel session, “From Build to Broadcast to Fan Experience in Live Sports Systems.” The panel will take place Saturday, April 18, from 3:00 to 3:55 p.m. in room N259.Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Article contentArticle contentPresented as part of the SMPTE Visual Innovation and Brilliant Engineering Conference, the panel will examine how live sports broadcasting is evolving from a single signal into an extensible, end-to-end system designed to support multiple experiences, platforms, and audiences from a shared infrastructure foundation. The discussion will focus on how personalization and innovation are operationalized across the workflow, from AI-enabled design and production planning to the real-time demands of live broadcast execution.Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article contentCampbell will moderate panelists Zandra Clarke, Membership Director at SMPTE; Frank LaSpina, Head of Production Operations at Cosm; and ErinRose Widner, Media & Technology Strategist. Together, the speakers will explore the architectural decisions, tradeoffs, and operational lessons involved in building live sports systems that preserve signal integrity, synchronization, and metadata while remaining flexible enough to support immersive, venue-scale, and fan-specific experiences.Article content“This panel represents an important industry shift: live sports workflows are no longer just about getting a signal from point A to point B,” Campbell said. “They are becoming flexible systems that must support reliability, extensibility, and richer fan experiences at the same time.”Article contentAs media companies look to deliver more interactive and differentiated sports experiences, the session will highlight the importance of infrastructure that can scale reliably at broadcast level while enabling experimentation beyond the traditional screen. For broadcasters, rights holders, and technology partners, that balance is becoming increasingly important as fan expectations continue to expand across platforms and environments.Article contentNAB Show 2026 takes place April 18–22 at the Las Vegas Convention Center, with the event spotlighting trends including sports innovation, AI, streaming, and cloud-based workflows. Book a meeting with the Backblaze team on the show floor: https://www.backblaze.com/nab2026.Article contentAbout BackblazeArticle contentBackblaze (NASDAQ: BLZE) gives businesses the freedom to innovate without limits by removing the barriers of lock-in, complexity, and cost. Our high-performance cloud object storage accelerates AI workflows, powers data-heavy applications, streamlines media management, and protects critical data. As an award-winning independent cloud, we provide unparalleled levels of interoperability that enable over 500,000 of our customers to reach and serve hundreds of millions of end users in 175 countries around the world. For more information, please go to www.backblaze.com.Article contentArticle contentArticle contentArticle contentView source version on businesswire.com: Article content https://www.businesswire.com/news/home/20260326825209/en/Article contentArticle contentContactsArticle contentPress Contact: Article contentArticle contentYev PusinArticle contentArticle contentHead of CommunicationsArticle contentArticle contentpress@backblaze.comArticle contentTrending Iran oil revenue soars as it's the only exporter out of Hormuz Oil & Gas Meet the Canadian e-bike maker who is redefining the factory floor Electric Vehicles Quebec demands Air Canada’s CEO resignation in 92 to 0 vote Airlines Why market bets for interest rate hikes in Canada are so high Economy LNG Canada signs key pipeline agreement required for phase two expansion Energy Share this article in your social networkCommentsYou must be logged in to join the discussion or read more comments.Create an AccountSign in Join the Conversation Postmedia is committed to maintaining a lively but civil forum for discussion. 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