Attain Finance Completes Strategic Repositioning of its Canadian Business

This section is Partnership Content suppliedThe content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire Article contentGREENVILLE, S.C. — Attain Finance (“Attain” or the “Company”), a leading consumer finance company, today announced the completion of its strategic repositioning of its Canadian business.Sign In or Create an AccountEmail AddressContinueor View more offersArticle contentThe multi-year endeavor of going cashless while converting its payday business to online only, under Cash Money, is complete. Attain’s Canadian operations will focus on its near-prime omni-channel business under the brand name LendDirect, offering lines of credit and secured loans.Article contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Article contentArticle content“The transition of moving single pay customers to digital, while driving operational efficiency and the reintroduction of the LendDirect brand name reflects the enduring patience and positive leadership of our team. We look forward to leveraging this transformation for future growth and success in Canada, not only for our stakeholders and team members, but also ensuring our customers have access to the financing and servicing they have come to rely on over the years,” said Doug Clark, Chief Executive Officer. “This is an important milestone for 2026 and will propel us towards future opportunities in our Canadian markets, including growth in affiliate marketing and secured lending.”Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article contentAbout AttainArticle contentAttain Finance is a leading consumer credit lender serving U.S. and Canadian customers for over 50 years. Our roots in the consumer finance market run deep. We’ve worked diligently to provide customers with a variety of convenient, easily accessible financial services. Our decades of diversified data power a hard-to-replicate underwriting and scoring engine, mitigating risk across the full spectrum of credit products. Our brands include Heights Finance in the United States and LendDirect and Cash Money in Canada.Article contentFor more information about Attain Finance, please visit www.attainfinance.com.Article contentArticle contentArticle contentArticle contentView source version on businesswire.com: Article content https://www.businesswire.com/news/home/20260326289835/en/Article contentArticle contentContactsArticle contentTrending Meet the Canadian e-bike maker who is redefining the factory floor Electric Vehicles Cottage prices expected to rise this year as supply stays tight: Royal LePage report Real Estate LNG Canada signs key pipeline agreement required for phase two expansion Energy Canada’s economic performance has been lagging the U.S. for years, and Statistics Canada delves into why Economy Why market bets for interest rate hikes in Canada are so high Economy Share this article in your social networkCommentsYou must be logged in to join the discussion or read more comments.Create an AccountSign in Join the Conversation Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information. Meet the Canadian e-bike maker who is redefining the factory floor Electric Vehicles Cottage prices expected to rise this year as supply stays tight: Royal LePage report Real Estate LNG Canada signs key pipeline agreement required for phase two expansion Energy Canada’s economic performance has been lagging the U.S. for years, and Statistics Canada delves into why Economy Why market bets for interest rate hikes in Canada are so high Economy