Atari Helped Launch the Video Game Industry. Now, Investors Can Own a Piece of the First-Ever Atari Hotel As the Iconic Brand Seeks to Once Again Revolutionize Gaming.

Benzinga Money is a reader-supported publication. We may earn a commission from the advertisers associated with this article. Read our Advertiser Discloser. The video game industry has seen many changes since Atari first released Pong in 1972. For one, its valuation has grown from under $1 billion to nearly $450 billion today, and nearly 3 billion people worldwide play some type of video game daily. One thing that hasn’t changed much in 50 years is the lack of a permanent physical space for these gamers, even as video game conventions and esports continue to grow in popularity. Atari is looking to change that. Inspired by Atariʼs legacy of play, creativity, and connection, the Atari Hotel Phoenix reimagines what a hotel can be: a destination for gaming, technology, art, and immersive entertainment. For the first time ever, you can own a piece of the Atari Hotel Phoenix starting at just $500.Atari has always been about community: connecting players, creators, and dreamers around the joy of play. The Regulation A+ model gives that same community a chance to participate, not just watch from the sidelines. By opening investment to everyone, the Atari Hotel becomes a project built with the fans who helped make the brand legendary. ACT NOW! A 10% unit price increase will go into effect once the initial $10M of capital is invested in the project.A state-of-the-art gaming destination in downtown Phoenix The Atari Hotel isn’t a concept, it’s construction-ready. The development is licensed under the Atari brand and has already raised $14M with secured land and partners. The hotel is located in the heart of downtown Phoenix's Roosevelt Row Arts & Entertainment District, a walkable neighborhood surrounded by music venues, restaurants, and cultural attractions with direct light rail access and major sports arenas nearby. Downtown Phoenix is booming and has seen over $8B invested over the past several years.The Atari Hotel blends gaming, music, and entertainment into a next-generation destination inspired by nostalgia, with immersive experiences, live events, and vibrant dining and social spaces.Hospitality meets gaming culture The Atari Hotel combines two giant industries — the $455 billion gaming industry and $4.9 trillion hospitality market — into one unique investment opportunity, and capitalizes on the shift toward more personalized hotel experiences. Investors own a share of everything, the land, the building, and the Atari Hotel name in Phoenix. The project targets a 5.8x return, or a 56.97% IRR, with a 15% preferred return. Investors receive 100% of their invested capital plus preferred returns before developers share in profits. After the 15% preferred return, profits are split 70% to investors and 30% to the developer, meaning investors capture over 70% of total project returns.Rarely do investors get an opportunity like this to invest alongside the developers—an option typically reserved for accredited investors with minimums in the hundreds of thousands of dollars. With this Reg A+ offering, retail investors can participate with as little as $500.You're helping turn an iconic gaming legacy into a real destination and you'll share in the success of the project along the way. Think of it as owning a piece of the experience, not just the idea.Don’t hit the pause button on this opportunity. A 10% unit price increase will go into effect once the initial $10M of capital is invested in the project. Atari Hotels is an independently owned and operated project under license from Atari Interactive, Inc. Atari Interactive is not an issuer, sponsor, or participant in any investment offering related to Atari Hotels.Invest in Atari TodayBenzinga is compensated for publicizing this content. Please read 17b disclosures here. Disclaimer: Please be advised that alternative investments carry a risk of monetary loss. Neither Benzinga nor its staff recommends that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. All information contained on this website is provided as general commentary for informative and entertainment purposes and does not constitute investment advice. Benzinga will not accept liability for any loss or damage, including without limitation to, any loss of profit, which may arise directly or indirectly from use of or reliance on this information, whether specifically stated in the above Terms of Service or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.