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According to SEC Filing, Thomas W. Smith Trimmed Yelp Stake as Local Services Advertising Reshapes the Business

newsfeedback@fool.com (Eric Trie)
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⚡ Quantum Brief
A prominent investor reduced its Yelp stake by 96,280 shares in Q4 2025, cutting holdings to 8,000 shares—a 2.75% shift in reportable assets under management. The sale slashed Yelp’s position value by $4.09 million, leaving a residual stake worth $243,120—now just 0.22% of the fund’s total AUM and outside its top five holdings. Yelp’s stock fell 45.7% year-over-year to $20.68, drastically underperforming the S&P 500 by 56.53 percentage points amid local services advertising industry shifts. The company’s $1.46B revenue and $145.6M net income reflect its ad-driven model, though market cap remains at $1.49B despite declining shareholder confidence. Top fund holdings now include Credit Acceptance (38.9% AUM), Wayfair (22%), and British American Tobacco (20.8%), signaling a strategic pivot away from Yelp.
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By Eric Trie – Mar 10, 2026 at 4:06PM ESTKey PointsSMITH THOMAS W sold 96,280 shares of Yelp by 96,280 shares during the fourth quarterQuarter-end position value fell by $4.09 million, reflecting both share sale and stock price movementTrade represented a 2.75% change in 13F reportable assets under management (AUM)Post-trade, the fund holds 8,000 shares valued at $243,120Stake now represents 0.22% of AUM, placing it outside the fund's top five holdingsWhat happenedAccording to an SEC filing dated February 17, 2026, SMITH THOMAS W reduced its position in Yelp (YELP 0.33%) by 96,280 shares during the fourth quarter. At quarter-end, the value of the position declined by $4.09 million, reflecting both the share sale and changes in the stock price.What else to knowThe fund's remaining stake in Yelp is 0.22% of 13F AUM after the sale. Top holdings after the filing:NASDAQ: CACC: $42.08 million (38.9% of AUM)NYSE: W: $23.81 million (22.0% of AUM)NYSE: BTI: $22.51 million (20.8% of AUM)NASDAQ: WRLD: $10.89 million (10.1% of AUM)NASDAQ: CMPR: $8.62 million (8.0% of AUM)As of February 17, 2026, shares were priced at $20.68, down 45.7% over the past year, underperforming the S&P 500 by 56.53 percentage points. Company OverviewMetricValueRevenue (TTM)$1.46 billionNet Income (TTM)$145.60 millionMarket Capitalization$1.49 billionPrice (as of market close 2026-02-17)$20.68Company SnapshotYelp Inc. operates a leading online platform that connects consumers with local businesses across diverse categories, leveraging a mix of advertising and digital solutions. The company’s scalable business model is underpinned by a large user base and a broad portfolio of business services, driving recurring revenue streams. The company generates revenue primarily from advertising products sold to businesses on a cost-per-click and multi-location basis, as well as subscriptions and data licensing. Yelp’s data-driven approach and established brand position it competitively within the internet content and information industry.Yelp serves local businesses across multiple categories and consumers seeking local services, with a primary focus on the U.S. market and select international presence.What this transaction means for investorsAbout the AuthorEric Trie is a Motley Fool contributing stock analyst covering technology and semiconductors, healthcare, financial services, and consumer sectors. Previously, he worked in investment analysis and financial writing. He holds a B.A. in Philosophy from Rutgers University. Eric lives in New York City and is an avid sports fan.CMFIdeaMachineStocks MentionedYelpNYSE: YELP$24.14(-0.33%)-$0.08Credit AcceptanceNASDAQ: CACC$499.41(-0.42%)-$2.12WayfairNYSE: W$74.83(-1.18%)-$0.89British American TobaccoNYSE: BTI$59.48(+1.97%)+$1.15World AcceptanceNASDAQ: WRLD$139.49(+1.33%)+$1.83Cimpress PlcNASDAQ: CMPR$71.13(-0.80%)-$0.57*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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