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HIMSSCast: 2026 could be the most challenging year yet for Medicare Advantage payers

Susan Morse
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Medicare Advantage insurers face severe financial pressure in 2026 after CMS proposed a near-flat 0.09% payment increase—below rising medical cost trends—while tightening risk adjustment formulas to curb overbilling and compress margins. Rising medical utilization from an aging, chronically ill population is outpacing historical norms, forcing insurers to shift focus from documentation to clinical outcomes and member experience to sustain revenue growth amid operational inefficiencies. Market consolidation accelerates as payers exit, merge, or get acquired, reducing competition from smaller entrants while regional plans leverage agility to compete with nationals on service and localized care strategies. CMS’s recalibrated Star Ratings and emphasis on quality care demand operational efficiency, pushing insurers to prioritize data-driven digital engagement and trusted provider partnerships for cost management and member retention. Despite benefit reductions and fewer plan options, fierce competition persists, with retention hinging on service quality—plans leveraging digital tools and clinical outcomes will differentiate themselves in recruitment and loyalty.
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HIMSSCast: 2026 could be the most challenging year yet for Medicare Advantage payers Revenue growth will come from clinical outcomes versus document mechanics, says Steve Mongelli, president at mPulse.

Strategic Planning By Susan Morse , Executive Editor | February 16, 2026 | 9:14 AM Photo: Tetra/Getty Images This is a difficult time for the Medicare Advantage insurers.MA plans are facing rising medical costs due to increased utilization across a population that is continuing to age and experience chronic conditions. In its Advance Notice released in January, the Centers for Medicare and Medicaid Services proposed changing the risk adjustment formula and released a flat payment rate of less than 1%. This happened just as the major insurers were reporting Q4 and full-year 2025 earnings. As one executive said during a call, the Advance Notice MA payment rate came in below the medical cost trend.Medical costs are running above historical norms, said Steve Mongelli, president at mPulse, a digital solutions company for the healthcare industry.“The Advance Notice definitely shook the markets quite a bit,” he said. “It’s a tough time for the Medicare Advantage plans. Especially getting the news of a relatively flat year-over-year increase.”CMS has been pushing for margin compression and is thinking about over-billing in Medicare Advantage, Mongelli said. Plans need to adapt by moving in the direction of clinical outcomes, rather than concentrating on documentation.“I think they really need to focus on the member experience,” Mongelli said. And though challenges are forcing a compression in the MA market, competition will remain fierce.“At the end of the day,” he said, “there’s still going to be a lot of choice.”For more on what MA plans can do, please listen to Mongelli’s conversation with Susan Morse, executive editor of Healthcare Finance News.Talking Points:Payers are leaving the MA market, plans are merging and others are being acquired. Consolidation will continue in 2026CMS is looking at quality of care, which has been reflected in its MA star ratings recalibrationsRevenue growth will come from clinical outcomes versus document mechanicsThere’s pressure on plans to perform much more efficiently operationallyMember retention is important because there’s still a lot of competitionMember retention will come down to service and member experienceThere is a reduction in options by plan design, which means the richness of plan benefits is being reducedRegional plans competing against national plans can have an advantage in being more nimble and able to take advantage of table stakes such as servicePayers are apt to work with a smaller group of trusted partners for cost management and a stronger provider relationshipThe market may no longer see smaller entrants in the MA market, the pop-up plansPlans that prioritize data and digital engagement will stand out and differentiate themselves for recruitment and retainmentMore About this Episode:Humana's earnings fall on Medicare Advantage challengesElevance Health latest health insurer to lower 2026 revenue expectationsUnitedHealth Group's earnings reflect industry-wide pressureMedicare Advantage insurers get a 0.09% payment increase in Advance NoticeStar ratings stabilizing, but health plans should be ready for changes Email the writer: [email protected] Topic: Accounting & Financial Management, Operations, Patient Engagement, Strategic Planning

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