Accurate information helps health systems compete for patient attention

Health systems must prioritize accurate patient information to retain trust, warns ChristianaCare’s director of patient education, Greg O’Neill, in an April 2026 interview. Providers risk losing patients to alternative sources—like AI chatbots or misinformation—if they fail to address questions with clear, health-literate responses. O’Neill emphasizes adopting best practices in health literacy to ensure patients receive reliable, understandable guidance during interactions. The shift reflects growing competition for patient attention, as digital tools and AI-driven platforms increasingly influence healthcare decision-making. Operational strategies now must integrate patient engagement tactics, blending AI with human expertise to maintain credibility and improve outcomes.