Sony Announces New TV and Soundbars as TCL Deal Looms

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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Sony’s Bravia 3 II TV.Sony Group Corp. introduced a new midrange 4K TV and several home theater audio products, going about business as usual even as it nears a deal to sell a majority stake in its home entertainment business to China’s TCL Electronics Holdings Ltd.The two competitors have yet to enter into a definitive agreement, so for now Sony is moving forward with its planned hardware announcements. But consumers may have reason to be cautious, as it is not clear how TCL will approach software updates and long-term support for legacy Sony models.
