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Meta Tests AI Shopping Research Tool to Rival ChatGPT, Gemini

Bloomberg Technology
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Meta Platforms is testing an AI-powered shopping research tool in its Meta AI chatbot, directly competing with OpenAI’s ChatGPT and Google’s Gemini. The feature provides product recommendations via a conversational interface. The tool is currently in limited release, available only to select U.S. users accessing Meta AI through a web browser. It generates product suggestions with visual carousels, pricing, and brand details. Recommendations include concise bullet-point explanations justifying the AI’s selections, blending visual and textual guidance. The interface prioritizes user-friendly product discovery over traditional search methods. Meta confirmed the test but declined to disclose timelines, scalability plans, or technical specifics. The move signals intensified rivalry in AI-driven commerce tools among tech giants. This expansion aligns with Meta’s broader AI strategy, leveraging its chatbot infrastructure to capture e-commerce search traffic—a lucrative sector dominated by Google and emerging AI competitors.
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Meta Tests AI Shopping Research Tool to Rival ChatGPT, Gemini

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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Meta:The Meta AI logo on a laptop arranged in New York on July 23, 2025.Meta Platforms Inc. is testing a shopping research feature in its artificial intelligence chatbot, rivaling a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.The feature, which allows requests for product suggestions, is being rolled out to some US-based users of the Meta AI web browser. The chatbot responds with a carousel of product images that include captions with information about the brand, website, and price. It also offers a brief explanation of its recommendations in bullet-point form. A Meta spokesperson confirmed that the shopping tool is being tested, but declined to share further details.

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Source: Bloomberg Technology