Anthropic created a test marketplace for agent-on-agent commerce
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In Brief Posted: 2:43 PM PDT · April 25, 2026 Image Credits:Getty Images Anthony Ha Anthropic created a test marketplace for agent-on-agent commerce In a recent experiment, Anthropic created a classified marketplace where AI agents represented both buyers and sellers, striking real deals for real goods and real money. The company admitted this test — which it called Project Deal — was only “a pilot experiment with a self-selected participant pool” of 69 Anthropic employees who were given a budget of $100 (paid out via gift cards) to buy stuff from their coworkers. Nonetheless, Anthropic said it was “struck by how well Project Deal worked,” with 186 deals made, totaling more than $4,000 in value. The company said it actually ran four separate marketplaces with different models — one that was “real” (where everyone was represented by the company’s most-advanced model, and with deals actually honored after the experiment) and another three for study. Apparently, when users are represented by more advanced models, they get “objectively better outcomes,” Anthropic said. But users didn’t seem to notice the disparity, raising the possibility of “‘agent quality’ gaps” where “people on the losing end might not realize they’re worse off.” Also, the initial instructions given to the agents didn’t appear to affect sale likelihood or the negotiated prices. Topics AI, Anthropic, Commerce, project deal April 30 San Francisco, CA StrictlyVC kicks off the year in SF. Register now for unfiltered fireside chats and VC insights with leaders from Uber, Replit, Eclipse, and more. Plus, high-value connections that actually move the needle. Tickets are limited. REGISTER NOW Newsletters See More Subscribe for the industry’s biggest tech news TechCrunch Daily News Every weekday and Sunday, you can get the best of TechCrunch’s coverage. TechCrunch Mobility TechCrunch Mobility is your destination for transportation news and insight.
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