Why Shares of Tractor Supply Stock Slumped 17.9% This Week
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By Brett Schafer – Apr 24, 2026 at 1:55PM ESTKey PointsTractor Supply reported earnings last week. The company's traffic is weak right now.Shares of the stock look cheaper than they have been in a long time. Shares of Tractor Supply (TSCO 3.60%) have fallen by 17.9% this week, according to data from S&P Global Market Intelligence. Despite a broad market rally, the retailer focused on rural lifestyle posted weak revenue and earnings, along with struggling traffic trends at its locations. Here's why Tractor Supply stock slumped this week, and whether it belongs in your portfolio right now. ExpandNASDAQ: TSCOTractor SupplyToday's Change(-3.60%) $-1.38Current Price$36.80Key Data PointsMarket Cap$20BDay's Range$36.77 - $37.9552wk Range$36.77 - $63.99Volume323KAvg Vol7.2MGross Margin33.23%Dividend Yield2.44% Disappointing traffic trends Tractor Supply reported its Q1 2026 earnings on April 21st. Revenue increased 3.6% in the period to $3.59 billion, which was below Wall Street estimates of $3.63 billion to $3.64 billion. Earnings per share (EPS) were $0.31, below expectations of $0.34. More important to the business's long-term trajectory is the disappointing traffic performance in the quarter, as total transactions fell 1% year over year. Management still believes it is growing market share within the rural lifestyle category, but this has been a tough period for overall retail spending, which is why the stock is sinking. Image source: Getty Images. Time to buy Tractor Supply? After falling this week, Tractor Supply stock now trades at a price-to-earnings ratio (P/E) of 18, which is one of its lowest levels in years. The retailer has been a rock-solid operator for decades, building a favored brand among rural shoppers. Once broad economic headwinds ease, its revenue growth should accelerate, making the stock a solid buy right now for investors planning to hold for the long haul. Read NextApr 22, 2026 •By Daniel SparksThis Dividend Stock Is Getting Crushed.
But With Its Dividend Yield Crossing 2.4%, Is It Time to Buy?Apr 21, 2026 •By Rich SmithWhy Tractor Supply Stock Crashed TodayApr 21, 2026 •By Motley Fool TranscribingTractor Supply (TSCO) Q1 2026 Earnings TranscriptApr 11, 2026 •By James Brumley1 No-Brainer Dividend Stock to Buy if the Market Falls AgainApr 3, 2026 •By Daniel SparksWhy This Top Dividend Growth Stock Is Oversold and Is a No-Brainer Buy Right NowApr 2, 2026 •By Bryan WhiteWhy Tractor Supply's 40 Million Loyalty Members Keep Coming BackAbout the AuthorBrett Schafer is a contributing Motley Fool stock market analyst covering consumer goods, financials, technology, and industrials. Brett is a self-taught investor and has hosted the Chit Chat Stocks podcast since 2018. He previously worked as a lab engineer for science laboratories. He holds a bachelor’s degree in mechanical engineering with minors in finance and mathematics from Washington State University. His lab work on Major League Baseball’s juiced ball problem was featured in The Wall Street Journal and other national outlets.TMFBrettSchaferX@CCM_BrettStocks MentionedTractor SupplyNASDAQ: TSCO$36.80(-3.60%)-$1.38*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.