Senttr Launches as Digital Worker Platform for Operational Teams, Replacing Aisentr
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This section is Partnership Content suppliedThe content in this section is supplied by GlobeNewswire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by GlobeNewswire The rebrand introduces a new name, logo, tagline and visual identity, reflecting the company's evolution toward a more human-centric and approachable brand experience. GNWArticle contentLONDON, April 22, 2026 (GLOBE NEWSWIRE) — Senttr today launched as the new name for Aisentr, reflecting an evolution in its mission to transform how businesses run their operations.Sign In or Create an AccountEmail AddressContinueor View more offersArticle contentFrom Task Support to End-to-End OperationsArticle contentWe apologize, but this video has failed to load.Try refreshing your browser, ortap here to see other videos from our team.Article contentWhen the company was founded as AiSentr, its focus was on exploring how AI could improve operational efficiency through targeted, single-use applications. It positioned itself as the ultimate team player, supporting teams in the background, one task at a time.Article contentArticle contentBut as customer needs evolved, so did the company’s vision.Article contentTop StoriesGet the latest headlines, breaking news and columns.There was an error, please provide a valid email address.Sign UpBy signing up you consent to receive the above newsletter from Postmedia Network Inc.Thanks for signing up!A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againInterested in more newsletters? Browse here.Article contentThe Problem: Repetitive Work Holding Teams BackArticle contentToday, businesses still rely heavily on people to carry out repetitive work, from managing invoices and resolving service requests to processing documents. This work is time-consuming, error-prone, and pulls teams away from higher-value priorities.Article contentThe Solution: A Platform Built for Real Operational NeedsArticle contentSenttr was built to change that. Drawing on experience across industries—particularly construction and manufacturing, where fragmented systems and manual workflows are common—the team identified a consistent gap:Article contentA powerful automation platform that can be deployed quickly, works reliably in real-world environments, and avoids the complexity typically associated with such tools. Think no IT dependency, no jargon. Just a platform any business user can use within minutes.Article content“Our mission has evolved beyond supporting individual tasks,” said Mike Fitzgerald, CEO of Senttr. “We’re focused on automating end-to-end operations so teams aren’t just assisted, they’re unburdened. Grunt work? Sorted.”Article contentArticle contentSenttr is a digital worker platform for operational teams, taking on repetitive, manual processes so teams can focus on higher-value work. It integrates into existing workflows and operates with human oversight where it matters most—allowing organisations to move faster without losing control.Article contentArticle contentArticle contentArticle contentThe rebrand introduces a new name, logo, tagline and visual identity, reflecting the company’s evolution toward a more human-centric and approachable brand experience.Article contentA New Brand for a New DirectionArticle contentAs part of the rebrand, Senttr is also introducing a new visual identity, moving away from the dark and lime green palette of its early days toward softer colours and a more organic, approachable look. The new brand reflects a simple belief: powerful technology should be intuitive, human-centric, and easy to use.Article contentLooking AheadArticle contentThe rebrand reflects the company’s shift from point solutions towards becoming the central system that powers operational execution. While the name and visual identity have evolved, the company’s commitment remains the same: helping businesses run smarter, more efficient operations.Article contentAbout SenttrArticle contentSenttr is the digital worker platform for operational teams, handling the tedious, time-consuming tasks so your people can focus on what they’re actually hired to do. Reliable, secure, and ready to use in minutes, Senttr combines automation with human oversight where it matters most.Article contentGrunt work, sorted.Article contentContact InfoArticle contentFor more information, please contact mona@senttr.comArticle contentA photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6d14d668-b8a9-4c01-a5f1-72bd2abc7764Article contentArticle contentArticle contentArticle contentArticle contentArticle contentTrending Canadian telecom Rogers goes into tailspin as price war heats up Telecom Solomon says U.S. recession risk could be 'one tweet away' PMN Business Posthaste: Canada's home prices have now been falling for four years — and haven't hit bottom yet News The Labour contenders who could replace a weakened Keir Starmer News Toronto's condo market 'hits bottom' with some developers looking at selling units below cost Real Estate Share this article in your social networkCommentsYou must be logged in to join the discussion or read more comments.Create an AccountSign in Join the Conversation Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information. Canadian telecom Rogers goes into tailspin as price war heats up Telecom Solomon says U.S. recession risk could be 'one tweet away' PMN Business Posthaste: Canada's home prices have now been falling for four years — and haven't hit bottom yet News The Labour contenders who could replace a weakened Keir Starmer News Toronto's condo market 'hits bottom' with some developers looking at selling units below cost Real Estate