A Revolve Group (RVLV) Co-CEO Sold 16,000 Shares for $414,000
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By Cory Renauer – Apr 20, 2026 at 9:33AM ESTKey Points15,972 Class A shares were indirectly sold for a total transaction value of approximately $414,000 on April 9, 2026.This transaction represented 100.00% of Mente's indirect Class A holdings and 17.95% of his total Class A position at the time.The shares were held via MMMK Development, Inc. and were converted from Class B to Class A immediately prior to sale under a Rule 10b5-1 plan.Mente retains Class B common stock: 30,143,178 shares (direct and indirect), which can be converted to Class A common stock.On April 9, 2026, Revolve Group (RVLV 3.37%) Co-Chief Executive Officer Michael Mente reported the indirect sale of 15,972 shares of Class A common stock for a total value of approximately $414,000, as disclosed in the SEC Form 4 filing.Transaction summaryMetricValueContextShares sold (indirect)15,972Indirect open-market shares sold (code 'S') in this filingTransaction value$413,675Based on SEC Form 4 weighted average purchase price ($25.90)Post-transaction Class A shares (direct)73,000Directly held Class A shares after transaction completionPost-transaction Class A shares (indirect)0Indirectly held Class A shares after transaction completionPost-transaction Class B shares (indirect)30,107,847Indirectly held Class B shares after transaction completionTransaction value based on SEC Form 4 weighted average purchase price ($25.90); post-transaction value based on April 9, 2026, market close ($25.90).Key questionsWhat was the structure and context of this transaction?This was an indirect sale of Class A shares, where the shares were originally held as Class B and converted to Class A immediately before being sold by MMMK Development, Inc., in line with a Rule 10b5-1 plan adopted May 29, 2025.How did this sale affect Michael Mente's ownership position?Following the transaction, Mente's indirect Class A holdings were reduced to zero, leaving him with 73,000 directly held Class A shares, but his aggregate economic interest remains substantial due to his ongoing Class B holdings.How does the transaction size compare to Mente's historical selling activity?This 15,972-share sale is considerably smaller than Mente's average historical sell-only transaction size (~153,000 shares), reflecting a sharp reduction in available Class A share capacity after ongoing conversions and sales.What is the impact on Mente's overall equity exposure to Revolve Group?Despite the reduction in Class A holdings, Mente continues to control 30,143,178 Class B shares (including direct and indirect holdings), preserving his substantial voting and economic exposure to the company.Company overviewMetricValueRevenue (TTM)$1,225.7 millionNet income (TTM)$61.7 millionEmployees1,6321-year price change37.9%* 1-year price change calculated using April 9, 2026, as the reference date.Company snapshotOffers women's apparel, footwear, accessories, and beauty products through established, emerging, and owned brands, including a luxury segment via FWRD.Operates a digital-first retail model, generating revenue primarily through direct online sales to consumers, leveraging influencer partnerships, and proprietary brand development.Targets fashion-forward consumers, with a primary focus on millennial and Gen Z women in the United States and select international markets.Revolve Group is a leading online specialty retailer with a diversified portfolio of brands and a strong digital presence. The company’s strategy centers on data-driven merchandising, influencer engagement, and curated product offerings to capture evolving consumer preferences. Its scalable e-commerce platform and focus on owned brands provide a competitive advantage in the fast-moving fashion sector.What this transaction means for investorsRevolve Group’s class B shares come with 10 votes, while class A shares receive one vote. This company’s Class B shares can be converted into Class A shares on a one-for-one basis. Mente didn’t give up much of his voting rights by selling 15,972 shares in this transaction. He finished with over 30 million Class B shares.Revolve Group expects to report first-quarter results on May 5, 2026. In February, the next-generation fashion retailer for Millennial and Gen Z consumers told investors that fourth-quarter sales rose 10% year over year.Margins improved a great deal in the fourth quarter, allowing net income to surge 58% year over year to $18.55 million. Investors can reasonably expect continued margin expansion. In February, management guided fiscal 2026’s gross margin to a range between 53.7% and 54.2%. Even the low end would represent a light improvement over last year’s gross margin of 53.5%. Read NextApr 20, 2026 •By Andy GouldIs Keudell/Morrison's $3.4 Million Trim of FLXR a Signal -- or Just Smart Rebalancing?Apr 20, 2026 •By Robert IzquierdoVita Coco's CEO Sold Company Shares Worth $1.25 Million. Here's What That Means for Investors.Apr 20, 2026 •By Jake LerchWealth Manager Builds Position in Fixed-Income ETF, According to Latest SEC FilingApr 20, 2026 •By Cory RenauerAn Alignment Healthcare (ALHC) Insider Sold 30,000 Shares for $626,000Apr 20, 2026 •By Seena HassounaAdaptive Biotechnologies' COO Is Running a Systematic Sell Program — Here's What It MeansApr 19, 2026 •By Howard SmithElser Financial Planning Loads Up on Merchants Bancorp Shares Worth $1.1 BillionAbout the AuthorCory Renauer is a contributing Motley Fool healthcare analyst covering pharmaceuticals, biotechnology, and medical devices. Previously, Cory was a laboratory technician for the American Red Cross. He holds a bachelor’s degree in biology from Oakland University.TMFang4applesX@coryrenauerStocks MentionedRevolve GroupNYSE: RVLV$26.38(-3.37%)-$0.92*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.